Trust and Bank Image Impact on Tendency of Using Prompt-pay Service of Krung Thai Bank in Bangkok

Abstract

This research aimed to study the trust and bank image impact on the tendency of using Prompt-pay service of Krung Thai Bank in Bangkok. Samples were 400 people in Bangkok using purposive sampling. The research tool was a questionnaire. The statistics for data analysis were frequency, percentage, mean, standard deviation and hypothesis testing by Multiple Regression Analysis. The results showed that samples had high level of trust on the bank especially because it is a state-owned commercial bank building confidence in service pattern. For the bank image, the respondents agreed that the bank had a high level of image especially for its social responsibility. For tendency of using Prompt-pay service of Krung Thai Bank in Bangkok, the respondents agreed to transfer money through Prompt-pay service at moderate level and would recommend about the use of this service at low level. The hypothesis testing found that the higher trust on the bank will lead to higher tendency of using Prompt-pay service of Krung Thai Bank in Bangkok. In addition, the bank image on stability, good governance and social responsibility also had positive effect on the tendency of using Prompt-pay service of Krung Thai Bank in Bangkok.