MEDIA EXPOSURE, USES AND GRATIFICATIONS OF ENGLISH RADIO PROGRAMME FOR IMPROVING ENGLISH SKILL AMONG EARLY WORKING AGE GROUP IN BANGKOK METROPOLITAN

Abstract

This research had the following purposes: 1) To study demographic characteristics, demand for usability, expectation, and gratification on listening to radio programs that helped to improve English skills of early-working-age people in Bangkok who listened to radio programs that helped to improve English skills. 2) To study the relationship between demographic characteristics of early-working-age people in Bangkok and listening to radio programs that helped to improve English skills. 3) To study the differences between characteristics of early-working-age people in Bangkok and demand for usability of radio programs that helped to improve English skills. 4) To study the relationship between demand for usability of listening to radio programs that helped to improve English skills of early-working-age people in Bangkok and expectation toward radio programs that helped improve English skills. 5) To study the relationship between expectation toward radio programs that helped improve English skills of early-working-age people to Bangkok and exposure to listening to radio programs that helped improve English skills. 6) To study the relationship between exposure in listening to radio programs that helped to improve English skills of working-age people in Bangkok, gratification and other aspects of results following from listening to radio programs that helped to improve English skills. This research was a survey research that conducted by using questionnaire as a tool for collecting data from a group of samples who were early-working-age people in Bangkok who listened to English radio programs and were selected from multi-stage sampling in a total of 400 people. The data were processed by an instant program. The research results indicated as follows. 1. The majority of the samples who had exposure to listening to radio programs that helped to improve English skills were females more than males, aged 18-20 years, graduated in Bachelor’s degree, and worked in local agencies as employees. The majority of the samples chose to listen to F.M.107 MET MUSIC AND LYRICS the most. The frequency of listening was occasional listening in their private cars with less attention. The most chosen radio programs were types of music. 2. The majority of the samples had demand for usability of radio programs that helped to improve English skills in types of entertainment for their enjoyment and pleasure. Majority of the samples had expectation toward radio programs that helped improve English skills from DJ. in part of their unprofessionalism was D.J. could use the English language fluently. Most of the samples had satisfaction on radio programs that helped to improve English skills in part of English knowledge improvement by providing new forms of English knowledge that was different from existing. And the samples had other aspects of results following from listening to radio programs that help improve English skills, that was, requirement to work in fields of English the most. 3. Age, educational level, income, type of agency, and career had relationship with exposure to listening to radio programs that helped to improve English skills. There was only the gender which had no relationship with exposure to listening to radio programs that helped to improve English skills. In other words, the population whose different gender had exposure in listening to radio programs indifferently. 4. The population whose low age, low educational level and low income had demand for usability of radio programs that helped to improve English skills more than the population whose order age, higher education, and higher income. 5. Demand for usability of radio programs that help to improve English skills had positive relationship with expectation toward radio programs that help improve English skills. At any rate, the size of the relationship was at a high level. There are expectation in form of radio program the most. 6. Expectation toward radio programs that help to improve English skills had positive relationship with the frequency of listening (day/month) radio programs that help improve English skills. At any rate, the relationship was at a low level. 7. The frequency of listening (day/month) and types of radio programs affected satisfaction on listening to radio programs that help improve English skills. In other words, the population whose different frequency of listening (day/month) and types of radio programs radio affected satisfaction on listening to radio programs that help to improve English skills differently. 8. The frequency of listening (day/month) and types of radio programs affected other aspects of results following from listening to radio programs that help to improve English skills. In other words, the population whose different frequency of listening (day/month) and types of radio programs radio affected other aspects of results following from listening to radio programs that help improve English skills differently