เผยแพร่แล้ว: 2023-09-29

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บทความวิจัย (Research article)

The Influence of the U.S. Economy on the Financial Businesses Act and Fluctuation of Thai Economy

Kovit Charnvitayapong, Thitaya Dangpradub
1-28

Challenging Experiential Marketing with Augmented Reality Innovation

Kantalas Thongboonma, Chutisant Kerdvibulvech
29-52

An Examination of the Niche-strategy Content and Structure of the Small Firms in the Hospitality Industry: The Impact on Niche-strategy Organizational Performance

Nitirat Maleewat, Jantima Banjongprasert
53-71

Air Cargo Competitiveness and Economic Performance of Asia-Pacific Countries

Supara Kapasuwan, Dolchai La-ornual
72-91

The Effects of CFO Characteristics and Historical Financial Performance on the Adoption of Advanced Costing Practices: Evidence from Thai Listed Companies

Witchulada Vetchagool, Rudchanee Buttarat
92-112

Factors Affecting Consumers' Decision Making in Choice of Service Destinations Under the COVID-19 Situation Using MIMIC Analysis

Issarapong Poltanee
113-126

Attractiveness of Hotel Price Framing Methods for Thai Customers

Supawan Teerathongkum, Sarinya Sungkatavat
127-144

The Effects of SME Performance on Credit Accessibility in Border Economic Zones: The Case of Nong Khai Province, Thailand

Grid Rangsungnoen
145-164

Factors Influencing the Decision in Using a Novel Reading Application of the Generation Y and Z

Chanisara Malangpoothong, Nararuk Boonyanam
165-180

Thai Visitors’ Street Food Motivation Influencing Destination Loyalty: The Case Study of Bangkok

Warit Chaowanasilp, Charoenchai Agmapisarn
181-198

Examining Responsible Tourism Experience of Thai Tourists in Salak Khok, Trat

Yosita Pataratanakobkul, Paramet Damchoo
199-215

Obstacles in Event Marketing in Thailand and Work Adjustments at the Beginning of the COVID-19 Outbreak

Pattanan Dedkaew
216-231