"Muscle...as a Self": The Thinking Processes on Health Product Used for Muscle Construction among Thai Male A Case Study in Mueang Nakhon Pathom District of Nakhon Pathom Province
Keywords:
muscle building, health products, desired body shapeAbstract
The purpose of this qualitative research was to study the Thai male thinking processes on using health products. The results can be used in the development of health consumer protection. In-depth interview method was used to collect the data of 15 Thai males with different attributes based on age, occupation and fitness center location. The collected data was analyzed using a content analysis method and the research conclusions were produced using data grouping and categorizing.
The results showed the desired body shape as the shape of a toned muscle. Muscle building can be separated by individual areas according to the cost and interest of the body owner. When they compared their own body with the perfect body, they agreed that their shapes were far from the desired shape and believed that they must be constantly evolving. It could be seen as the body was a project building without an end. Muscle building products were used as a necessity to build muscles. Moreover, if somebody wanted to expand beyond the super body, muscle building products like steroid drugs, e.g. Testosterone Propionate were needed. The marketing channels of muscle building products were many channels, such as people who build muscles, trainers in fitness centers, drug stores and cyberspace. These were easy to access, widespread used without medical knowledge and understanding. The body was built in such a way that would provide benefits in several dimensions, such as attracting the attention of the surrounding person and partner that gave realization of the sense of self. In conclusion, the use of health products to build muscles was the fifth factor in male muscle building. Muscle building products were used in contexts and their own experiences and in groups, contributing to health risks from health product consumption.
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