Published: 2026-04-08

Full Issue

FULL ISSUE

Academic Articles

Knowledge Management Strategies: Fundamental Theories and Core Mechanisms

Sukon Aduldaecha, Surachai Traiwannakij

1-18

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Research Articles

The Evaluation of the Learning Resource Development Project for Educational Management at Khitchakutwitthaya School, Chanthaburi Province

Surakiat Ngamlert

19-32

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Factors affecting online purchasing behavior through the TikTok application of consumers in Generation Z in Thailand

Nattida Thepfun, Ketsara Sanwong, Anita Pradain, Korranid Piaudon, Preeda Tunjana, Kaojai Wandee

33-44

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Developing Local Cultural Area Through Community Participation Process: A Case Study on “Lan Wattana” Walking Street, Natan District, Ubon Ratchathani Province

Grittaya Utto, Somsri Chaiwanichaya, Dusit Jaksilp, Tuantong Jutagate, Weerawate Utto

45-61

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Development of a Skill Training Kit for the Power Transmission System with Engineering-Based Learning for Vocational Certificate Students in the Industrial Program

Pongsak Komplew, Nannam Buaklay, Worawut Kunghun, Rattana Pichitpreecha, Chonlathit Pitipoomsuksan, Metha Oungthong

62-76

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Chinese Tourists’ Behavior and Factors Influencing Travel Decisions to Phra Nakhon Si Ayutthaya

Chandat Thianthong, Waraporn Suebwongsuwan

77-92

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The Development of Innovation Leadership Indicators for High School Students in the Educational Area of Lower Northern Region

Krittiya Intip, Nutnicha Insuwan, Narawich Lakol, Banyada Sintang, Monsit Kongyut, Suteerapong Chantem, Nattakan Prachanban

93-105

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The Development of Higher Secondary School Students' English Paragraph Writing Skills through the Integration of ChatGPT (Generative Pre-trained Transformer)

Atipat Boonmoh, Natkristha Kophimai

106-120

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Factors Influencing the Desire to Participate in Creative Tourism Activities Among Transitional-Era Tourists: A Case Study of the Ancient City of U-Thong, Suphan Buri Province

Tharanee Nawatnatee, Thanarat Rattanapongtara, Thong Khamkerd, Samphan Suksai, Sukhum Kongdit

121-132

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The Guidelines for Developing Tourism Components of Bangkama Community, Ban Kha District, Ratchaburi Province.

Supaphorn Akkapin, Kriengsak Apamongkol, Chaisak Klaidaeng, Nana Srithammasak, Phattarawadee Rungsimanop, Archara Salee

133-146

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The Relationship Between Firm Value and Stock Prices of Listed Companies in the Stock Exchange of Thailand with Sustainable Business Practices

Thanawut Kaew-in, Sukanya Kittikhunngam, Pitak Thobjan, Jessadaporn Yanuphrom, Janthana Wonghan

147-170

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The Formation of Multicultural Values with Local Food to Develop Phimonrat Subdistrict, Nonthaburi Province as Tourism Location

Pornpan Juntaronanont , Suwimon Vongsingthong , Konjanard Charoensook, Boonyou Khorpornprasert, Rungarun Khongrueang

171-187

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