Published: 2022-05-31

Full Issue

FULL ISSUE

Research Articles

FRENCH TOURISTS’ OPINION ON THAI RESTAURANT MANAGEMENT

Aree Lapwongraj

1-12

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MEASUREMENT OF EFFICIENCY AND EFFECTIVENESS OF THAILAND LOW-COST AIRLINE MANAGEMENT USING MARKETING-MIX (7PS) THEORY

Supaphorn Akkapin, Chamnong Kaewniam, Butsarin Detdamrongpreecha, Waris Madpongtua, Thaninthorn Thanarakwattanakul, Darin Seedanoy

13-28

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RATE OF RETURN AND RISK ANALYSIS IN THE TOURISM AND LEISURE BUSINESS SECTOR

Suthamas Liewsengkul, Siriyanon Bupphasing, Sasi Yusukdee, Atipan Vansuriya, Jessadaporn Yanuphrom

29-42

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GUIDELINES FOR DEVELOPING SERVICE QUALITY OF CULTURAL HOMESTAY AT BANG MAE MAI COMMUNITY, SUPHAN BURI PROVINCE

Benjaporn Chuapung, Thapakorn Thongkamnush, Phimphorn Phimsuwan, Tharida Sakulrat

43-58

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APPROPRIATE DESIGN TO PROMOTE SELF-ESTEEM IN ELDERLY POPULATION

Nantiya Na Nongkai, Sittisak Rattanaprapawan, Charuwan Tadadej

59-70

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DESIGN OF SOUVENIR PRODUCTS FROM THE WISDOM OF THE GLAZED CERAMIC DECORATION WITHIN WAT PHRA CHETUPHON WIMONMANGKALARAM IN THE CONCEPT OF CREATING THAI IDENTITY PRODUCTS

Rittirat Dararat, Korakot Sisawad

71-84

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A GRAPHIC DESIGN AND ILLUSTRATION FOR CULTURAL COMMUNICATION TOURISM IN ANG-THONG PROVINCE

Anucha Klomklaen, Nuttawit Khongsricha, Thammarat Jaroonchon, Rittirat Dararat, Sirichai Russamejam

85-96

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DESIGN AND DEVELOPMENT TO ENHANCE VALUE OF HAND-WOVEN COTTON LOINCLOTHS PRODUCTS IN CENTRAL REGION COMMUNITIES

Patthnit Sittinoppan, Pratuangtip Panbamrung, Kangkard Tonthongkam

97-112

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THE PERCEPTION OF THAI TOURISTS ON THE COMMERCIAL LAUNCH OF BETONG INTERNATIONAL AIRPORT AND THEIR DECISION MAKING TO TRAVEL

Chargarn Pattpai, Lanliya Phraepanichawat

113-126

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RESULTS OF TRAINING IN ARGUMENTATIVE WRITING

Chamnong Kaewneam, Supaphorn Akkapin, Chapanit Jaengsri, Siriporn Pongkonglad

127-140

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