A GRAPHIC DESIGN AND ILLUSTRATION FOR CULTURAL COMMUNICATION TOURISM IN ANG-THONG PROVINCE

Abstract

This research has 3 objectives which are: 1) to study the general information in Ang-Thong, Sign-function theories/ semiotics, design concepts, and public relations themes to promote the cultural tourism in Ang-Thong, 2) to make graphic design emblems and illustrations of cultural tourism, and 3) to evaluate the satisfaction towards the graphic design emblem and illustration of cultural tourism in Ang-Thong. The research method is divided into 3 phases relating to the objectives. The population of this research and development are Thai and international tourists in the cultural tourism area of Ang-Thong. One-hundred samples were selected by using purposive sampling method, and Yamane’s calculation formula was applied. The tool of the research is an evaluation form to assess the satisfaction towards the graphic design and illustration. The process of the emblem and illustration design includes the interpretation from Ang-Thong provincial slogan into signs. It was divided into 2 groups of designs which are 1) visual graphic illustration and 2) font design. The result declares that overall satisfaction towards the graphic design emblem and illustration of cultural tourism in Ang-Thong was at a high average (=4.97, SD=0.17) in the aspects of the elegance and element of emblem and illustration at the high level (=495, SD =0.18), and communication and interpretation of the signs at the high level (=4.98, SD=0.15). The results of this research can be applied and developed into various designs, in order to enhance and promote uniqueness of goods, packages, and community products in Ang-Thong. The designs, fonts, and background can be redesigned with variety of cultural contemporary techniques of art to reaffirm feelings and memories of the community.