RMUTK Journal of Liberal Arts

The Development of Quality Standards for the Evaluation of Academic Journal Articles

Thidathip Supawong — Mon, 31 Aug 2026 00:00:00 +0700

Quality standards for the evaluation of academic journal articles, including research and scholarly articles as defined by the Office of the Higher Education Commission’s guidelines for academic work review, play a crucial role in enhancing the credibility of journals and the quality of published research. However, current standard-setting practices remain unclear and inconsistent, resulting in a lack of transparency in the review process, disparities in evaluation, and diminished trust among authors and readers, as well as damage to the reputation of journals. This article aimed to develop comprehensive quality standards for evaluating academic journal articles by analyzing existing issues and limitations. It proposed a systematic approach to improve key areas, including evaluation criteria, peer-review processes, the integration of supportive technologies, and outcome-based assessment for continuous monitoring and ongoing refinement. The goal is to establish a review process that is efficient and fair and that can sustainably contribute to the credibility and quality of academic journals in the long term. Therefore, the development of quality standards should be undertaken systematically with clarity, transparency, and practical criteria. The potentials of editors and reviewers, appropriate technologies, and continuous evaluation can also facilitate the enhancement of standards. These combined efforts will contribute to a high-quality, fair, transparent, and sustainable evaluation process.

Learning Management through a Dual Education Curriculum to Enhance Learner Quality in Basic Education Institutions for the 21st Century

Mongkon Chaiwong, Manoonpong Chaiyaphan — Mon, 31 Aug 2026 00:00:00 +0700

This academic article aims to present the approaches and value of learning management through a dual education curriculum for enhancing the quality of learners in basic education institutions in the twenty-first century. The scope of the article focuses on the provision of quality and effective education that enables learners, as valuable human resources, to develop their full potential. The article emphasizes an analysis of the key components and factors involved in collaborative educational management between institutions under the Office of the Basic Education Commission and those under the Office of the Vocational Education Commission. The dual education management process consists of six sequential stages: (1) educational administration, (2) curriculum development, (3) student admission, (4) teaching and learning management, (5) measurement and evaluation, and (6) supervision and monitoring of educational outcomes. Three learning management models are presented. First, students may enroll in a vocational education institution under the Office of the Vocational Education Commission and pursue a Vocational Certificate Program. Upon completion, they are awarded a Vocational Certificate. Second, students may enroll in an upper secondary education institution under the Office of the Basic Education Commission and undertake a curriculum that emphasizes both general and vocational subjects. Upon graduation, they receive both an upper secondary school certificate and a Vocational Certificate and may subsequently continue their studies in a Higher Vocational Certificate Program or pursue undergraduate studies at public or private higher education institutions. Third, students may enroll in an institution under the Office of the Basic Education Commission and, upon completion of their studies, receive an upper secondary school certificate.

Enhancing Faculty member in Higher Education: A Case Study of Mahidol University

Sarocha Sereenonchai, Chanon Sriburapapirom, Chanittha Khumraksa — Mon, 31 Aug 2026 00:00:00 +0700

This study aimed to examine the systematic development of faculty quality in higher education through a case study of Mahidol University. The university has implemented its own faculty development framework, the Mahidol University Professional Standards Framework (MUPSF), in alignment with the Higher Education Qualifications Standard B.E. 2566 (2023), which emphasizes learning outcomes across three domains: Knowledge, Competencies, and Values. The study employed documentary analysis of institutional policies, guidelines, and practices to examine how the MUPSF has been operationalized within the university. The findings identified five key strategies for faculty development: curriculum development for faculty training, the integration of educational technologies, multi-source evaluation, the promotion of a learning culture, and the integration of research and teaching. These strategies have contributed to the continuous enhancement of faculty capabilities while ensuring alignment with national higher education standards and broader shifts in educational contexts and global trends.

A Multicultural Society Management System for Schools under the Office of the Primary Educational Service Area in Chiang Mai Province

Suphachat Khomwarn, Jiraporn Supising Supising — Mon, 31 Aug 2026 00:00:00 +0700

This qualitative study aimed to: (1) synthesize and validate the key components of multicultural society management; (2) examine the current conditions, challenges, and factors contributing to the effective management of multicultural societies in primary schools; and (3) develop a multicultural society management system for schools under the Office of the Primary Educational Service Area in Chiang Mai Province. The key informants consisted of 43 experts in relevant fields. The research instruments included a synthesis table, a confirmation form, a semi-structured interview form, a system verification form, and an evaluation form. Data were analyzed using frequency, percentage, mean, standard deviation, and content analysis. The findings revealed that: (1) the validated framework for multicultural society management in schools comprised six key components and 38 sub-components; (2) primary schools have integrated multicultural perspectives into their curricula and extracurricular activities; however, challenges remain in teacher competency, intercultural communication, and the integration of multicultural perspectives into classroom practices. Key factors contributing to successful multicultural society management include adaptable curricula, community collaboration, and government support; and (3) based on system theory and the Input–Process–Output (IPO) model, the proposed multicultural society management system for schools under the Office of the Primary Educational Service Area in Chiang Mai Province comprises six aspects: (1) integration of multicultural instruction, (2) professional development in multicultural education, (3) intercultural communication in education, (4) promotion of community participation, (5) effective management of multicultural environments, and (6) multicultural evaluation in educational management. The proposed system achieved an accuracy rate of 92.20% and an appropriateness rating of 96.44%. Its feasibility and overall utility were both evaluated at the highest level.

Esports Management Guidelines for Thai Female Players: A Case Study in Bangkok

Nuttavut Phonsri — Mon, 31 Aug 2026 00:00:00 +0700

Esports in Thailand were once perceived primarily as a form of gaming associated with addiction. However, esports have gradually gained broader recognition as a viable career path and source of income. According to a report by the International Esports Federation, women account for only 10–15% of the global esports player population, highlighting a substantial gender disparity in access to opportunities and advancement to the professional level. This disparity is also evident in Thailand, where support systems for female esports players remain inadequate. This study, entitled “Esports Management Guidelines for Thai Female Players: A Case Study in Bangkok,” aimed to: (1) examine the esports playing behaviors of Thai female players; (2) identify the factors influencing their behavioral intentions to play esports; and (3) propose management guidelines for supporting Thai female esports players. A mixed-methods research design was employed. In the quantitative phase, data were collected through a structured questionnaire administered to 400 female participants with esports experience who resided in Bangkok. Participants were selected using multistage sampling. In the qualitative phase, in-depth interviews were conducted with 30 key informants, including female esports players, coaches, team managers, and other relevant stakeholders. The findings indicated that female players had a moderate level of intention to participate in esports. The identified factors explained 64.10% of the variance in behavioral intention. The proposed management guidelines indicate that the development of women’s esports requires coordinated support from 12 key stakeholder groups, encompassing government policies, competition platforms, coach and athlete development, infrastructure, welfare and social support, and support from families and educational institutions. The policy implications suggest that relevant government agencies should actively promote Thailand as a regional and international hub for women’s esports competitions.

The Design of a Tourism Simulation Game through Gamification Concept to Promote Cultural Tourism in Bangkok’s Major Floating Markets

Mon, 31 Aug 2026 00:00:00 +0700

The concept of gamification has gained increasing attention in the tourism sector because of its potential to enhance tourist motivation and experiences. However, the application of gamification to the promotion of cultural tourism remains limited, particularly in terms of designing approaches that are responsive to local contexts. This study aimed to develop a prototype of a gamification-based simulation game to promote cultural tourism at major floating markets in Bangkok and to evaluate tourists’ satisfaction with the proposed game prototype. Drawing on Karl M. Kapp’s framework, the study developed “Bangkok Floating Market Explorer”, a location-based simulation game informed by field data collected from seven major floating markets in Bangkok. The collected data were incorporated into key game elements, including maps, rules, and missions, to reflect the distinctive cultural identities of each site. The findings indicate that gamification elements that were integrated into the game can enhance tourist engagement and motivation. Players can explore cultural tourism sites and participate in various activities, such as earning points, unlocking new content, and redeeming rewards related to local products. Furthermore, the game prototype demonstrates potential as a promotional tool for Bangkok’s floating markets. Overall, the findings suggest that games developed based on gamification principles can serve as effective tools for cultural communication, the promotion of cultural tourism, and the creation of added value in the tourism industry through digital technology. This approach may also contribute to the development of the creative economy and support sustainable tourism initiatives.

Perspectives and Attitudes Toward Strategic Management of E-sports in Thailand

Nathayu Wantayakul — Mon, 31 Aug 2026 00:00:00 +0700

E-sports is a rapidly growing phenomenon in Thai society, emerging amidst technological advancements and the expanding influence of digital media. These changes have significantly impacted people's behaviors and lifestyles. The gaming industry has evolved into a promising market that has attracted interest from both the public and private sectors, aiming to develop and promote competitions at national and international levels. This study aims to analyze strategic management in Thailand’s E-sports industry using a mixed-methods approach, focusing on the relationship between organizational leaders’ attitudes and strategic management practices. It also proposes a strategic management model based on leaders’ perspectives and the McKinsey 7S framework, emphasizing internal factors that support effective E-sports development. The qualitative research component involved in-depth interviews with ten executives and relevant stakeholders, while the quantitative research collected data from 400 respondents through an online survey. The study was framed using McKinsey’s 7S Model, which included strategy, structure, style, systems, staff, skills, and shared values. The qualitative data were analyzed through verbatim transcription of in-depth interviews, followed by thematic analysis based on predetermined categories. For the quantitative data, descriptive statistics were employed, including frequency, percentage, mean, and standard deviation. Including, Pearson product moment correlation coefficient. Findings from the qualitative analysis indicated that both the government and private sectors lack preparedness in policies and measures to address the impacts of E-sports. However, young people are playing an increasingly significant role in driving the industry forward, necessitating collaboration across all sectors. Additionally, legal frameworks and policies should be further developed to support international-level competition. Quantitative results revealed a statistically significant negative correlation between age, E-sports experience, and strategic foresight. The key recommendation is to enhance legal and policy strategies to strengthen the gaming industry’s potential and elevate Thailand’s competitiveness in the global E-sports arena.

Needs Assessment for Enhancing Moral Ethical Development among Lower Secondary School Students

Phra Sounthone Vonelayvanh — Mon, 31 Aug 2026 00:00:00 +0700

This research article aims to: 1) study the components and indicators of morals and ethics among lower secondary school students; and 2) study the current state, the expected state, and the priority needs to enhance the morals and ethics of lower secondary school students. The primary target groups included experts and qualified professionals selected based on specified criteria. The sample consisted of 377 lower secondary school students, determined using Krejcie and Morgan's (1970) table and selected through multi-stage random sampling. The data collection instruments were a questionnaire for ranking moral and ethical components, a questionnaire for evaluating the appropriateness of the components and indicators, and a questionnaire assessing the current state, expected state, and priority needs. Data were analyzed using descriptive statistics, including frequency, mean, mean rank, and the Modified Priority Needs Index (PNI modified). The research findings revealed that: 1) The components and indicators of morals and ethics for lower secondary school students consisted of honesty, gratitude, and discipline, comprising a total of 30 indicators. 2) Regarding the current state, the expected state, and the priority needs to enhance the morals and ethics of lower secondary school students, it was found that the overall current state for all 3) components was at a high level (Mean = 3.78), while the expected state was at the highest level (Mean = 4.94), and the priority needs index (PNI) was 0.306.

Key Factors Influencing Autonomous Learning Effectiveness of Students at Honghe Vocational and Technical College, Yunnan Province, China

Man Li, Surachai Traiwannakij, Sukon Aduldaecha — Mon, 31 Aug 2026 00:00:00 +0700

Many secondary vocational students lack effective autonomous learning skills due to psychological and demographic differences, limiting their adaptability and lifelong learning potential. This study examines how demographic factors, self-regulated learning (SRL), self-efficacy, and GRIT influence autonomous learning effectiveness among secondary vocational students in China. UNESCO’s Learning to Be report highlighted student-centered, self-directed learning as essential for adapting to change [1] (UNESCO, 1972), establishing autonomous learning as a global educational priority [1] (UNESCO, 1972; [2] OECD, 2019). SRL enables learners to manage motivation and strategies [3] (Zimmerman, 2002; [4] Karabenick & Zusho, 2015), with stronger self-regulation linked to better outcomes [5] (Berkhout et al., 2015). Self-efficacy strengthens both SRL and autonomous learning [6] (Bandura, 1986; [7] Panadero, 2017), while GRIT—defined as perseverance and passion for long-term goals—supports sustained engagement [8] (Duckworth et al., 2007; [9] Credé et al., 2017). Demographic factors such as gender and age also influence these traits and learning outcomes [10] (Chen, 2020; [11] Huang, 2022). Using a multi-stage probability sampling method, 400 out of 6,770 students from Yunnan Honghe Vocational and Technical College were surveyed, exceeding the minimum sample size of 378 calculated using Yamane’s formula [12] (Yamane, 1967). Statistical analyses showed significant differences in learning effectiveness by gender, major, and age (p ≈ .000). Multiple regression revealed that SRL, self-efficacy, and GRIT all positively impact autonomous learning effectiveness (p-values ranging from .000 to .008). These findings offer empirical evidence to guide educational strategies, emphasizing the importance of fostering SRL, self-efficacy, and perseverance through personalized approaches that support lifelong learning and vocational readiness.

Product Design and Development of Krajood Souvenirs to Create the Identity of Community Enterprise Groups in the Sathing Phra Peninsula Area: A Case Study of the Khlong Dan Housewives Community Enterprise, Khlong Dan Subdistrict, Ranot District, Songkhla Province

Peerapong Pantasri — Mon, 31 Aug 2026 00:00:00 +0700

The objective of research were to 1) study the lifestyle, wisdom, handicrafts and local materials that appear in the area of the Sathing Phra Peninsula, 2) design, develop, and study the satisfaction with souvenir products from Krajood inspired by the way of life and wisdom in the Sathing Phra Peninsula 3) create innovative design for Khlong Dan Community Enterprises Khlong Dan sub-district, Ranot District, Songkhla Province. The sample group includes 5 community leaders, 25 community enterprise member, 200 tourists in the Sathing Phra Peninsula area, and three product design professionals, The research tools used were interviews and questionnaires. Data were analyzed using percentages and averages. Research found that: 1. The way of life involves a community living on both sides of the city and engaging primarily in agriculture. The area has a rich culture, including language, architecture, dance, folk music, unique traditions, and Krajood-based handicraft wisdom. 2. In terms of product design and development, researchers created prototypes based on local identity such as lifestyle, traditions, art, culture, wisdom, play, beliefs, legends, and stories. Market testing showed an overall satisfaction rate of 93.96%. Following knowledge transfer activities, community enterprises gained insights into applying new identity-based design, marketing knowledge, brand development, and commercial extension. As a result, opportunities for community enterprises to increase their revenue by more than 25% were enhanced.

Curriculum Development to Enhance Teachers’ Competencies in the 21st Century according to Performance Evaluation Guidelines for Teachers in Chaiyaphum Province

Narumol Pusing, Ketkanok Wannawan — Mon, 31 Aug 2026 00:00:00 +0700

This study aimed to: 1) analyze baseline information for a curriculum development to enhance teachers’ competencies in the 21st century according to performance evaluation guidelines for teachers in Chaiyaphum Province; 2) develop the curriculum; 3) implement the curriculum; and 4) evaluate its effectiveness. A four-phase Research and Development (R&D) methodology was used. In phase 1, 318 teachers in Chaiyaphum Province were selected by multistage random sampling during the 2025 academic year, and a focus group discussion with 7 experts was conducted. Phase 2: the target group was five experts and eight teachers. The target group for phases 3 and 4 was 40 teachers. The research instruments included questionnaires, focus group discussion records, suitability evaluation forms, competency evaluation forms, and satisfaction surveys. Data were analyzed using content analysis, percentages, means, and standard deviations. The findings were as follows: 1) the current state of teachers’ competencies in the 21st century, according to performance evaluation guidelines, was at a moderate level overall. The desirable state was high. Learning and classroom management were identified as the first priority. 2) the curriculum of teachers’ competencies in the 21st century, according to performance evaluation guidelines for teachers in Chaiyaphum Province, included six main components: principles, objectives, content, implementation, resources, and evaluation. 3) the results of the curriculum implementation revealed that teachers’ competency mean score, based on performance evaluation guidelines, was 52.15 (74.50%), which exceeded the 70% criterion. And 4) the curriculum to enhance teachers' competencies, based on performance evaluation guidelines for teachers in Chaiyaphum Province, was rated high overall.

Effects of Foreign Language and Audiovisual Degradations on Degrees of Visual Influence in Speech Perception Among Native Speakers of Thai

Rattanasuwan Rawan, Sujinat Jitwiriyanont — Mon, 31 Aug 2026 00:00:00 +0700

This study examined 1) the effects of foreign language and audiovisual degradation on visual influence in speech perception, and examined the effect of degradation on 2) perception accuracy, and 3) reaction time in speech perception. Participants were 22 native speakers of Thai who completed a speech identification test with 5 options, comparing their perception of speech in their native language and a foreign language (Mandarin Chinese). Perception accuracy from audio-only trials, congruent audiovisual trials, and incongruent audiovisual trials was used to calculate degrees of visual influence. Reaction time to the trials was also measured. Analyses of experimental data were conducted to examine the effect of audiovisual degradations and foreign language. Statistical analyses of the data revealed that 1) participants presented significantly lower degrees of visual influence when listening to speech in Thai compared to Mandarin Chinese. 2) White noise significantly worsened perception across all modalities in Mandarin Chinese language blocks, but did so only in the incongruent audiovisual modality for native language (p < .001). In terms of visual degradation, blurry visuals caused a non-significant reduction in perception accuracy and are associated with significantly shorter reaction time (p = .021) only in incongruent audiovisual trials in the Mandarin Chinese language blocks. This study provides proofs that a foreign language plays a role in increasing the importance of visual information and the degradation analyses suggests that perception of a foreign language is more effective without noise and visual blur.