RMUTK Journal of Liberal Arts
https://so02.tci-thaijo.org/index.php/larts-journal
<p>---------------------------------------</p> <p><strong>ISSN 3027-6241 (Print)</strong></p> <p><strong>ISSN 3027-625X (Online)</strong></p> <p>---------------------------------------</p> <p><strong> รับตีพิมพ์บทความคุณภาพสูงในด้านศิลปศาสตร์ และสังคมศาสตร์ โดยเปิดรับบทความภาษาไทย คือ ด้านภาษา การศึกษา และการสอน อุตสาหกรรมบริการ ศิลปะ ศิลปวัฒนธรรม การออกแบบผลิตภัณฑ์ เทคโนโลยีทางการศึกษา สังคมวิทยา มานุษยวิทยา พัฒนาสังคม จิตวิทยาและการแนะแนว การส่งเสริมสุขภาพ บริหารธุรกิจ </strong></p> <p><strong> และเปิดรับบทความภาษาต่างประเทศ คือ ภาษาอังกฤษ ภาษาจีน และภาษาญี่ปุ่น ด้านภาษา การศึกษา และการสอน (โดยมีบทคัดย่อเป็นภาษาไทย และภาษาอังกฤษ)</strong></p> <p><strong>กำหนดการเผยแพร่</strong></p> <p><strong> วารสารวิชาการคณะศิลปศาสตร์ มทร.กรุงเทพ กำหนดเผยแพร่ราย 4 เดือน (ปีละ 3 ฉบับ)</strong></p> <p><strong> </strong><strong>ฉบับที่ </strong><strong>1 </strong><strong>(มกราคม - เมษายน)</strong><strong> </strong></p> <p><strong> </strong><strong>ฉบับที่ </strong><strong>2 </strong><strong>(พฤษภาคม - สิงหาคม)</strong><strong> </strong></p> <p><strong> </strong><strong>ฉบับที่ 3</strong><strong> </strong><strong>(กันยายน - ธันวาคม)</strong><strong> <br /><br /></strong></p> <p><strong>ค่าธรรมเนียมการเผยแพร่บทความ</strong></p> <p><strong> ***** </strong><strong>ไม่มีการเรียกเก็บค่าธรรมเนียมตีพิมพ์เผยแพร่บทความในทุกขั้นตอน</strong><strong> *****<br /><br /></strong></p> <p><strong><span style="text-decoration: underline;">หมายเหตุ</span> บทความที่ได้เผยแพร่ตั้งแต่ปี พ.ศ. 2568 เป็นต้นไป มีการเพิ่มเติมรูปแบบตามข้อกำหนดของวารสารใหม่ รายละเอียดดังแนบ <a href="https://so02.tci-thaijo.org/index.php/larts-journal/information/authors">ข้อมูลสำหรับผู้แต่ง</a> </strong></p> <h2 class="media-heading"><a href="https://so02.tci-thaijo.org/index.php/larts-journal/announcement/view/2169">ประกาศ วารสารศิลปศาสตร์ มทร.กรุงเทพ ได้รับการรับรองคุณภาพในฐานข้อมูล TCI กลุ่มที่ 1</a></h2> <p>ตามที่ศูนย์ดัชนีการอ้างอิงวารสารไทย (Thai-Journal Citation Index Centre: TCI) โดยการสนับสนุนจากสำนักงานคณะกรรมการส่งเสริมวิทยาศาสตร์ วิจัยและนวัตกรรม (สกสว.) ได้ดำเนินการประเมินคุณภาพวารสารวิชาการที่อยู่ในฐานข้อมูล TCI และได้จัดกลุ่มคุณภาพวารสารออกเป็น 3 กลุ่มนั้น ทางศูนย์ TCI ได้ประกาศผลการประเมินคุณภาพวารสารประจำรอบปี 2568 - 2572 ซึ่ง วารสารศิลปศาสตร์ มทร.กรุงเทพ ได้รับการรับรองให้เป็น วารสารกลุ่มที่ 1 ซึ่งเป็นวารสารที่มีคุณภาพสูงสุดตามเกณฑ์การประเมินของศูนย์ TCI มีผลตั้งแต่วันที่ 1 มกราคม 2568 ถึงวันที่ 31 ธันวาคม 2572</p>คณะศิลปศาสตร์ มหาวิทยาลัยเทคโนโลยีราชมงคลกรุงเทพen-USRMUTK Journal of Liberal Arts3027-6241Learning Management Approaches to Promote Awareness of Climate Change for Learners in the Contemporary World
https://so02.tci-thaijo.org/index.php/larts-journal/article/view/276891
<p>This academic article aims to present learning management approaches that promote awareness of climate change for learners in the contemporary world. It focuses on the development of educational and instructional guidelines that can respond to the challenges of the current environmental crisis. Therefore, the learning process is designed to help students understand climate-related problems. Skills acquired through learning enable students to apply their experiences in practice, develop themselves, and actively participate in addressing climate issues. effective education consists of interdisciplinary learning, experiential learning, digital and technology-enhanced learning, participatory and critical thinking, action-oriented and responsibility-based learning, storytelling for awareness, and futures studies learning. These educational approaches helps learners develop the skills needed to address future environmental challenges. Efficiency education and learning can lead to changes in learners' attitudes and behaviors, fostering a commitment to protecting the environment and a sense of responsibility toward the world.</p>Sarayoot Ratsamee
Copyright (c) 2025 RMUTK Journal of Liberal Arts
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2025-11-282025-11-2873116The Effect of Carbon Credit Management Models on Business Sustainability
https://so02.tci-thaijo.org/index.php/larts-journal/article/view/276747
<p>This research aimed to 1) develop a carbon credit management model that influences business sustainability and 2) propose guidelines for promoting sustainability in business carbon credit management. Data were collected from 400 samples in the municipality of Nonthaburi. The research instrument was a questionnaire with a reliability value of 0.93. The data were analyzed using descriptive statistics, factor analysis, and correlation analysis of the studied variables through a statistical package. The results showed that the sample group placed a moderate level of importance on the amount of carbon credits, carbon credit production costs, carbon credit quality, and sustainability in business carbon credit management. Regarding the development of a carbon credit management model that influences business sustainability, the model revealed a relationship between the amount of carbon credits and business sustainability by statistical analysis of the model yielded a chi-square value of 160.463, with a chi-square to degrees of freedom ratio of 1.327. The p-value was found to be .000. The statistical values of the model were consistent with the theoretical framework at an acceptable level. The most influential factor was the amount of carbon credits (VCC), which had a strong positive relationship with renewable energy (REE), transportation (TRA), and energy efficiency (EEF) and a negative relationship with industrial plants (FAC). This research contributes new knowledge about carbon credit management in the Thai business context by developing a model that impacts sustainability. Additionally, the findings can be used to propose guidelines for promoting sustainability in carbon credit management and serve as a foundation for future research.</p>Duangta Saranrom
Copyright (c) 2025 RMUTK Journal of Liberal Arts
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2025-11-282025-11-28731737The Development of a Learning Management Model Based on Communicative Language Teaching and Social Constructivism Theory to Enhance English Communicative Skills for Grade 11 Students
https://so02.tci-thaijo.org/index.php/larts-journal/article/view/276787
<p>The purposes of this research were to: 1) Investigate the background and needs for a learning management model based on Communicative Language Teaching and Social Constructivism Theory to enhance English communicative skills among Grade 11 students 2) Develop a learning management model based on Communicative Language Teaching and Social Constructivism Theory to enhance English communicative skills among Grade 11 students 3) Implement and evaluate the effectiveness of the proposed learning management model. The sample consisted 36 Grade 11 students from Umphangwittayakom School under the Tak Secondary Educational Service Area Office, during the first semester of the 2024 academic year, selected through Cluster Sampling. The research instruments included: Step 1, basic information and needs assessment through interviews with teachers and students; Step 2, the development and validation of the learning management model and its quality assessment tools, comprising the learning management model evaluation form, A handbook for the model, Lesson plans, an English communication skills test; and Step 3, the implementation of the model using a pre-test, post-test, listening test, reading test, speaking skill assessment, writing skill assessment, and satisfaction questionnaire. Data were analyzed using content analysis, the Index of Item-Objective Congruence (IOC), mean, standard deviation, percentage, E1/E2 efficiency index, and t-test (Dependent Samples t-test). The results indicated that 1) The curriculum emphasizes learners' ability to use English accurately and appropriately in real-life contexts, and apply these skills in future learning and careers. However, students still faced problems with vocabulary, pronunciation, and lack of practice, leading to a lack of confidence in communication. It was suggested that teachers adopt diverse teaching methods and interactive activities for students to practice language in authentic situations to enhance their English skills. Most students preferred fun activities, group work, and various types of assessments with active participation. 2) The learning management model consisted of six key components. They are Principles, Objectives, Content, A learning management process comprising five steps: Step 1: Motivation (M), Step 2: Introducing new knowledge (I), Step 3: Practicing language patterns (P), Step 4: Applying language skills (A), Step 5: Evaluation (E), Media and learning resources, and Measurement and evaluation. Overall, the learning management model was rated as highly appropriate (𝑥̅ = 4.25, S.D. = 0.17), and its efficiency was 82.13/81.67, meeting the specified. 3) The implementation results revealed that: post-test scores were significantly higher than pre-test scores at the .05 level of significance, the average English communication ability score was 82.92, passed the specified criteria, and students' overall satisfaction with the learning activities was at a high level (𝑥̅=4.32, S.D.=0.25).</p>Yupha Tharadaruneekul
Copyright (c) 2025 RMUTK Journal of Liberal Arts
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2025-11-282025-11-28733854Developing a Model to Promote Decision-Making for Choosing Green Restaurants in Thailand
https://so02.tci-thaijo.org/index.php/larts-journal/article/view/276800
<p>This research aims to study (1) the behavior of consumers using green restaurants in Thailand, (2) the decision-making levels in choosing to use services of green restaurants, (3) the service marketing mix (7Ps) factors that influence the use of green restaurants, (4) the factors affecting consumer decision-making in using certified green restaurant services, and (5) the synthesis of a framework for promoting decision-making in choosing green restaurants in Thailand. Data were collected from 400 users of green restaurants through a quota sampling method. Information was gathered via questionnaires, and data were analyzed using both statistical methods and qualitative research techniques. The research findings indicated that: 1) the key motivation driving consumers to choose green restaurants was the provision of environmentally friendly takeaway and delivery services. The average frequency of restaurant visits was less than once per month, with an average expenditure of less than 301 baht per person per visit. Most consumers were accompanied by family members or relatives. 2) In terms of decision-making factors, overall consumer opinions regarding the decision-making process for choosing green restaurants were at a high level. 3) With respect to the service marketing mix (7Ps), consumers’ overall opinions toward the service marketing mix of green restaurants were also at a high level. 4) The findings indicate that the study of service marketing mix factors (7Ps) found that product, place, people, process, and physical evidence significantly influence consumer decision-making in choosing green restaurants at the 0.05 significance level. 5) From the synthesis of a framework to promote decision-making in choosing green restaurants in Thailand, the “9 Eco-Friendly Model” that have been certified consists of (1) Eco-friendly Certification, (2) Eco-friendly Loyalty Program, (3) Eco-friendly Impact Information, (4) Eco-friendly Campaigns, (5) Eco-friendly Experiences, (6) Eco-friendly Social Media Reviews, (7) Eco-friendly Promotions, (8) Eco-friendly Dining Experience, and (9) Eco-friendly Restaurant Applications</p>Chakhrit OngthunYada ChopthamdeeHathairat Sawasdee
Copyright (c) 2025 RMUTK Journal of Liberal Arts
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2025-11-282025-11-28735569Developing of Service Quality Models in the Music Festival Business in Thailand
https://so02.tci-thaijo.org/index.php/larts-journal/article/view/277233
<p>This research aims to: 1) study the current situation and factors affecting service quality, 2) develop a model for enhancing service quality, and 3) propose guidelines for applying the model in the music festival business in Thailand. This study employs a mixed-methods approach, collecting quantitative data from 400 music festival attendees through online questionnaires and qualitative data from in-depth interviews with 15 entrepreneurs and experts in the music festival business. Data were analyzed using descriptive statistics, exploratory factor analysis, and content analysis. The findings indicate that the current level of service quality is moderate, with significant gaps in time management, accessibility to the venue, and facility management. Factors affecting service quality include: 1) Reliability, 2) Responsiveness, 3) Tangibility, 4) Assurance, and 5) Empathy. Based on the findings, a service quality enhancement model called "MUSIC Plus+" was developed, consisting of six components: 1) Mindful Planning, 2) User-Centric Design, 3) Safety First, 4) Innovative Technology, 5) Continuous Improvement, and 6) Enhanced Experience. Expert testing of the model indicated that it is suitable and feasible for implementation. The research concludes that enhancing service quality in the music festival business must consider planning, user experience design, safety, technology use, and continuous development. It is recommended that entrepreneurs apply the MUSIC Plus+ model through staff training, process improvement, and stakeholder collaboration. This will help increase attendee satisfaction, create competitive advantages, and promote sustainable growth in Thailand's music festival industry.</p>Rujipas BoonsomratPanumart Kedkaew
Copyright (c) 2025 RMUTK Journal of Liberal Arts
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2025-11-282025-11-28737082Introversion – Extraversion Personality Traits, Attitudes, and Leisure Behaviors in Recreational Practices among Srinakharinwirot University Students
https://so02.tci-thaijo.org/index.php/larts-journal/article/view/277647
<p>This research aimed to: 1) examine the personality traits, attitudes toward leisure time usage in recreational activities, and actual leisure behaviors in recreational activities among students at Srinakharinwirot University; 2) compare attitudes and leisure behaviors in recreational activities between students with introverted and extroverted personality traits; and 3) investigate the relationship between attitudes and leisure behaviors in recreational activities. This study employed a survey research design. The sample consisted of 422 undergraduate students selected through stratified random sampling. The research instruments included questionnaires assessing personality traits, attitudes, and leisure behaviors in recreational activities. The validity of the instruments was verified by a panel of five experts. Data were analyzed using percentage, mean, standard deviation, and t-test. The results revealed that the majority of students were extroverted (53.08%), while 46.92% were introverted. Students’ attitudes toward recreational activities were at a moderately high level (<img id="output" src="https://latex.codecogs.com/svg.image?\bar{x}" alt="equation" /> = 4.19, S.D. = 0.60), whereas their leisure behaviors were at a moderate level (<img id="output" src="https://latex.codecogs.com/svg.image?\bar{x}" alt="equation" /> = 3.37, S.D. = 0.58). There was no significant difference in attitudes between students with different personality traits. However, a significant difference in leisure behaviors was identified between introverted and extroverted students at the 0.05 level. Additionally, a statistically significant positive correlation was found between students’ attitudes and their leisure behaviors in recreational activities at the 0.05 level. The findings can be used to promote or design recreational activities that cater to the diverse personality traits of university students, ensuring alignment with their current needs and preferences.</p>Jiranuwat KhamplewPanitta RuengpanyawutSophon Sarkukaew
Copyright (c) 2025 RMUTK Journal of Liberal Arts
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2025-11-282025-11-28738399Integrating Student-Developed Strategy-Based Tutoring Video to Enhance TOEIC Reading Comprehension Among Thai EFL Undergraduates
https://so02.tci-thaijo.org/index.php/larts-journal/article/view/278199
<p>The ability to employ strategies to achieve reading comprehension is recognized as an indicator of CEFR B2 proficiency, corresponding to a TOEIC reading score of 385. Despite the clear advantages of strategy training to improve reading comprehension, limited reading competency has often been reported. This study sought to address three research questions: (1) Which strategies should be adopted to address TOEIC reading comprehension questions, and how can these strategies be integrated into a tutoring platform from the perspective of novice test takers? (2) To what extent does the tutoring improve tutees' reading comprehension, as measured by pre- and post-test scores? and (3) What is the level of tutees’ satisfaction with the tutoring? Three English for Communication (EC) majors who recently attended the TOEIC test contributed their insights regarding appropriate reading strategies. A tutoring video was subsequently developed from these strategies, which can be applied for reading emails, letters, news articles, advertisements, and announcements. Ten strategies were built into the video, including getting acquainted with common questions, previewing questions prior to reading, identifying locations of possible answers before reading the given texts, and applying inferential reasoning when responding to opinion-based questions. A group of 32 English for Communication majors participated in the study by completing pre- and post-tests, viewing the tutoring video, and responding to a satisfaction questionnaire. The results revealed that students' post-test scores (M = 22.53) were significantly higher than their pre-test scores (M = 9.72). The participants also reported a high level of satisfaction with the video across all evaluated aspects (M = 4.79), particularly with respect to its usefulness in developing their strategic reading skills (M = 4.50–4.90). Most studies using reading strategies to enhance reading comprehension were based on instructors’ perspectives. This study took learners and fresh TOEIC test takers into account. It is believed that this approach is another effective way to improve learners’ reading comprehension and performance on standardized English tests.</p>Chamnong KaewneamPhanlapa KhathayutKamonpun SriphutThararat ThongkhwanSarawut Saivaree
Copyright (c) 2025 RMUTK Journal of Liberal Arts
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2025-11-282025-11-2873100120