RATE OF RETURN AND RISK ANALYSIS IN THE TOURISM AND LEISURE BUSINESS SECTOR

Abstract

The purpose of this research is 1) to study the rate of return and risk on securities in the tourism and leisure business sector in the Stock Exchange of Thailand. 2) to compare rate of returns and risks between securities in the tourism and leisure business sector and the Stock Exchange of Thailand. 3) To study the beta coefficient on the tourism and leisure business sector in the Stock Exchange of Thailand using the Capital Asset Pricing Model: CAPM. The securities in this study including 13 securities in the tourism and leisure business sector including ASIA, CENTEL, CSR, DTC, ERW, GRAND, LRH, MANLIN, OHTL, SHANG, SHR, ROH, VRANDA. Using information on closing prices of all 13 securities for each day, for a period of 267 business days from July 1, 2019 to July 31, 2020. The result of study found that 4 securities including CSR, ERW, OHTL และ ROH should be invested by investors according to their undervalued stocks, while securities of ASIA, CENTEL, DTC, GRAND, LRH, MANRIN, SHANG, SHR and VRANDA should not be made decision to invest according to its overvalued stock.