Graphic Design Guidelines for Creating a Model Community Identity for Cultural Tourism in Thonburi District, Bangkok

Abstract

This research aimed to examine graphic design guidelines for creating a model community identity for cultural tourism in Thonburi District, Bangkok, focusing on the Wat Prayurawong Community as a case study. The specific objectives were to: 1) create a model community identity; 2) develop graphic design guidelines for this model community identity; and 3) design a community symbol as a framework for cultural tourism development. A mixed-methods approach was employed. Qualitative data were collected through field surveys, in-depth interviews, and focus group discussions with community leaders elders, local entrepreneurs and design experts. Quantitative data were obtained from 105 participants, comprising 5 community heads or representatives and design experts, 50 local residents, and 50 tourists. Qualitative data were analyzed using content analysis, while quantitative data were analyzed through descriptive statistics specifically mean and percentage. The findings indicated that the Wat Prayurawongsawat community, located in the Kudi Chin area, possesses a strong historical and cultural foundation, with Wat Prayurawongsawat Worawihan as its social and cultural hub. Architectural elements, forms and unique patterns were synthesized into a systematic identity design that effectively communicates core community values. Evaluation results across all three groups revealed that overall satisfaction was at the highest level.