Satisfaction of Service Recipients with the Public Service of Bang Prong Subdistrict Administrative Organization, Mueang District, Samut Prakan Province

Abstract

The objective of this survey research were to 1) assess the level of service recipient satisfaction with the public service provided by Bang Prong Subdistrict Administrative Organization across 4 quality dimensions: serviceprocedures, service channels, service personnel and facilities, 2) examine their satisfaction with respect to five core public service missions: taxation, educational service, disaster prevention and mitigation, public health services and community development and social welfare, and 3) explore obstacles and challenges to formulate development guidelines for public service improvement. The population under study consisted of 400 service recipients. Data were collected using questionnaires and analyzed through descriptive statistics, including percentages, means, and standard deviations. The research findings indicated that service recipients reported the highest level of overall satisfaction with the Organization’s five missions, with a mean of 4.77( 95.45%). When considering each individual dimension, the satisfaction remained at the highest level ( 95.50%). The key recommendations include expanding online service channels and outreach services, streamlining service procedures to ensure faster and more convenient access, and extending public services to better accommodate vulnerable groups, such as the elderly people with disabilities.