Logo and Packaging of Herbal Compress Balls, Sena Nikhom Community, Bangkok through a Community Participation Process

Abstract

This research aimed to develop a logo for “Praipan” through community participation and to design packaging for herbal compress balls in order to enhance product quality and competitiveness. The study adopted a participatory research and development (R&D) approach. The main informants in this study were 10 elderly members of the Sena Nikhom 2 community who were part of the “Praipan” herbal community enterprise group, along with 411 consumers. The study was conducted in four phases: 1) Document analysis, 2) Design process, 3) Prototype testing, and 4) Finalization of the design. The research tools included focus group discussions, in-depth interviews, quality assessment forms, and questionnaires. Data were analyzed using descriptive statistics and content analysis. The findings revealed that the logo design concept emphasized the brand’s identity as a provider of good health to the community, using natural ingredients. The name “Praipan” was derived from the words “Prai” (meaning forest) and “Phan” (meaning products), and it also phonetically resembled “Pan,” meaning bonding or connection, further reinforcing the community-oriented nature of the brand. The packaging design incorporated modern aesthetics to give the product a unique identity. It reflected Thai wisdom, subtle yet powerful. The packaging was designed as a rectangular box with a transparent section to allow consumers to see the product inside. The results of the satisfaction survey on the packaging showed that all aspects received a high level of satisfaction ( = 4.31, S.D. = 0.56). The overall brand quality, which influenced consumer purchase decisions, received the highest average score ( = 4.43, S.D. = 0.65). The second highest rating was for the packaging’s ability to communicate information or details about the product inside ( = 4.36, S.D. = 0.68), while the brand’s reflection of the local identity of the Sena Nikhom 2 community received the lowest average score ( = 4.16, S.D. = 0.78).