Factors Affecting Herbal Consumption Behavior of St Theresa International College Students

Abstract

The study was survey research with the objectives as follows: 1) to study herbal consumption behavior, herbal consumption value and knowledge of Covid 19 disease of St Theresa International College students; 2) to find out the relationship between personal factors consisted of gender, faculty, year class, income, herbal consumption value and knowledge of Covid 19 disease and herbal consumption behavior of St Theresa International College students; and 3) to calculate the beta weights of these factors. The sample of this study consisted of 340 St Theresa International College students in academic year 2564, which were selected by means of stratified random sampling and lottery random sampling. The instruments of this study were the questionnaire measuring herbal consumption behavior, the questionnaire measuring the herbal consumption value, and the test measuring knowledge of Covid 19 disease which had reliability at 0.88, 0.95, and 0.77 respectively. The data analysis was performed by using descriptive statistic, The analysis of data was performed by using descriptive statistic, correlation coefficient and multiple regression analysis. The findings of the study were as follows: St Theresa International College students had low level of herbal consumption behavior ( = 2.54 S.D.= 1.06), had moderate level of herbal consumption value ( = 1.95 S.D.= 0.54) and had high level of knowledge of Covid 19 disease ( = 0.84 S.D.= 0.14). Faculty had negative correlation with herbal consumption behavior with statistical significance at 0.05 level (r = -0.26). Year class and herbal consumption value had positive correlation with herbal consumption behavior with statistical significance at 0.05 level (r = 0.14 and 0.78). Factors of herbal consumption value, faculty and knowledge of Covid 19 disease had multiple correlation coefficient with herbal consumption behavior, with the beta weights at 1.49, 0.37, and 0.73 respectively, and had regression coefficient at 0.80 with statistical significance at 0.05. The model equation according to the prediction of herbal consumption behavior was Y = -0.92+1.49 Value -0.37 Faculty +0.738 Knowledge.