The Development of Tourism Media of Klong Tanod Community in Minburi District Based on the Community Identity

Abstract

The objective of this research was to develop media to promote tourism of Khlong Tanod community, Minburi district, Bangkok, based on the community identity. The method of conducting research was research and development by engaging with the community. The research tools were in-depth interview, focus group and questionnaire. The data was analyzed using descriptive statistics and content analysis. The results showed that Khlong Tanod community had outstanding food wisdom. There were well-known products, such as Bhutanese fairy mushroom chili paste, fried mushroom with sweet sauce which can promote the potential of food tourism. For tourism program development process which was originated from the community's need to raise the income of people in the community, the research team had expanded the existing tourism route to Khlong Tanod community. For the production of tourism media, the research team presented tourism information in the form of tourism documentary program. The result of the research showed that the media could create contextual awareness of tourist attractions. For the production process, the research team used the information from interviewing a group of representatives and historical scholars, then produced tourism media by integrating the concept between professional media producers and students. In aspect of media satisfaction assessment, it was found that the tourists were satisfied with the tourist attractions reflecting way of life, naturalness, and local identity mostly. They were also impressed with the community tourist attractions, and would come to visit again. In aspect of satisfaction of the tourists towards tourism media, the tourists understood the content of the video mostly, followed by the impression on the picture in the video.