Distribution Strategy through Modern Marketing Channels in the New Normal

Abstract

Distribution strategy in modern marketing can be divided into two main strategies. The first strategy is distribution through modern marketing channels. The main purpose is to change from product visitors to new customers, to turn new customers into customers with regular purchases, to turn customers with regular purchases into loyal supporters, and to make loyal supporters to be customers who are ready to recommend the product to other customers. The distribution strategy is therefore the most important strategy that can turn the cost of production into the profit of the business. The second strategy is the distribution strategy to deliver products to customers with speed, safety and customer satisfaction. Its main purpose is to make customers feel as if they own the product as soon as payment is made. Therefore, a good distribution strategy must be efficient and has the lowest operating costs. This is the goal and direction in the development of the distribution system in the present and in the future. Moreover, the advancement of computer technology, Artificial Intelligence software, robotics and automation technology allow the distribution system to be able to manage itself independently. They can also communicate with manufacturers, dealers and customers using Artificial Intelligence, and can organize the distribution system to be the most efficient for each customer. Therefore, future marketers need to have knowledge and understanding of the change and the emergence of new technologies in order to be able to plan, select and implement the distribution system that best fits their business products at the lowest costs, and increase the competitiveness of the business in the future.