The Use of Risk Assessment Model on Sufficiency Economy to Apply and Enhance Preparedness for the Communities in Thonburi Area to Serve the AEC

Abstract

This research was aimed at using risk assessment model on sufficiency economy to apply and enhance preparedness for communities in Thonburi area to serve the AEC. The sampleof this quantitativeresearchincluded 90communityenterprises.Theinstrumentused wasariskevaluationformbased on philosophyof sufficiencyeconomyfor sustainablegrowth of the communities in Thonburi area to serve the AEC. Percentage was used for statistical analysis. The research revealed that community enterprises in Thonburi area had the least  risks insufficiency, logics, self-protection,knowledgeand ethics,and AEC (products,marketing, production, customer’s needs, product’s expansion and distribution).