The Packaging Model Development of Roselle Vinegar

Abstract

This research aimed to study consumer opinion and develop a packaging model of vinegar from Roselle flower. This research population consisted of 400 consumers living in Bangkok and a specialist in packaging and marketing. The research instruments were questionnaires and interviews with 0.86 of content validity index and 0.96 for reliability. The statistics used in this study were frequency, percentage, mean, standard deviation, and content analysis. The research found that most respondents were female, with an age range between 31-40 years. Most of the subjects finished high school or vocational with monthly income between 10,001 - 20,000 baht, and most were married. The overall opinion about the packaging model of Rosella vinegar was at a high level (x̄=4.04). The overall opinion about the effectiveness of the packaging model of Roselle vinegar was at a high level (x̄=3.95). The interview data analysis showed that the package's design must be a glass sphere shape bottle to make the Rosella vinegar stand out and easy to carry. For transportation, shock-proof packing materials must be used to protect the Rosella vinegar bottle. For the pattern design, graphic design with text, illustrations, and logos must be in red. The trademark must be approved by the Food and Drug Administration or the Ministry of Industry. Also, a QR code must be on the package.