A Study of Innovations in Esports Development and Approaches to Business and Job Creation

Abstract

This study aimed to explore innovations in the development of esports and approaches to creating businesses and employment    opportunities. The focus was on factors such as innovations in esports management, strategies for building esports businesses, and job creation for individuals interested in entering the esports industry. A mixed-methods research approach was employed, combining both quantitative and qualitative methods. The sample group consisted of 20 esports-related business entities in Thailand, including entrepreneurs involved in business and job creation within the esports sector. Data were collected from business members and stakeholders involved in esports. In-depth interviews were conducted with executives, associations, clubs, and other individuals related to esports from five organizations, using in-depth interview forms. The research findings revealed that the rapid growth of the esports industry had increased demand for skilled and experienced personnel in this field. Collaborative efforts had led to the development of innovations that supported professional esports athletes, content creators, and pro players. The study also highlighted ongoing advancements in the esports industry, such as the increasing number of esports competitions and greater support for esports activities. Esports had gained substantial backing from both the public and private sectors, including leading brands and higher education institutions that offered opportunities for student involvement. Attractive prize money, along with the chance to gain recognition, build careers, and earn income, had made esports a highly appealing industry. To further promote the growth of esports, it is recommended that government agencies, esports associations, and other relevant organizations enhance their public relations efforts. These entities should actively promote their activities and create more public learning opportunities to increase awareness and engagement with the esports sector.