Location Management, Hygiene, and Activities of the Accommodation Establishments in Secondary Cities in Thailand in Respond to Health Tourism Policy

Abstract

The objective of this research was to develop models of location management, hygiene, and activities of the accommodation establishments in secondary cities in Thailand in order to check consistency of the developed models to health tourism policy: 1) Location management that responded to health tourism policy of the accommodation establishments in secondary cities in Thailand, 2) Hygiene management in response to health tourism policy of the accommodation establishments in secondary cities in Thailand, and 3) Organizing health activities of accommodation establishments in secondary cities in Thailand.           The sample group included the managers from 355 accommodation establishments in secondary cities that had been certified by Thailand Tourism Standard.  The tool used was a questionnaire. The data were analyzed using descriptive statistics: percentages, means and standard deviations. Also, Structural Equation Modeling (SEM) was used for the analysis of indicators of observable variables. The preliminary data analysis found that the establishments with manager positions accounted for 48.73 percent.  The establishments with six to ten houses available accounted for 46.70 percent.  The establishments providing services for both Thais and foreigners accounted for 84.23 percent.  The establishments with seven to night years of establishment accounted for 40.85 percent.  The establishments located in the northern region accounted for 40.00 percent.  The results of the study found that the accommodation establishments in secondary cities responded to health tourism policy: Location Management, Hygiene Management, and Organizing health activities, at a high level.