The Relationship between Digital Etiquette of Attitude and Cyberbullying Behavior of Undergraduate Students at Naresuan University

Abstract

The purposes of this research were 1) to study digital etiquette of attitude, 2) to study cyberbullying behavior, and 3) to study the relationship between digital etiquette of attitude and cyberbullying behavior of undergraduate students at Naresuan University. The sample consisted of 380 Naresuan University’s students in the first semester of the academic year 2023. The sample was purposively selected. The research tools were comprised of 1) questionnaires asking about attitude in digital etiquette, and 2) questionnaires asking about cyberbullying behavior. The reliability of each questionnaire was between 0.80 to 1.00.     Data were analyzed using frequency, percentage, mean, standard deviation, and Spearman rank correlation coefficient. The results were revealed as follows: the majority of the sample was female students aged 19 years old who were studying in the first year. The sample had digital etiquette of attitude at the high level ( = 4.36, S.D.= 0.06) and cyberbullying behavior at the lowest level ( = 1.35, S.D.= 0.23). There was a moderate positive correlation between digital etiquette of attitude and cyberbullying behavior with statistical significance.