Development of a Public Relations Model to Promote the Services of the Teachers’ Council of Thailand at the Khon Kaen Provincial Education Office

Abstract

The research entitled “Development of a Public Relations Model to Promote the Services of the Teachers’ Council of Thailand at the Khon Kaen Provincial Education Office” employed a mixed-methods approach, combining both quantitative and 
qualitative methodologies. The objectives were to develop an effective public relations model and to examine its appropriateness for promoting the services of the Teachers’ Council of Thailand at the provincial level. The expert panel for evaluating the draft model was selected through purposive sampling and comprised educational 
administrators and scholars with expertise in educational administration (n = 7). The participants for assessing the appropriateness of the model developed were teachers, educational personnel, and stakeholders involved in educational management across all affiliations and levels in Khon Kaen Province during the fiscal year 2024, totaling 380 individuals. Data analysis for model development employed content analysis, while the evaluation of appropriateness utilized descriptive statistics, including frequency, percentage, mean, and standard deviation.
The findings revealed that:
1. The effective public relations model consisted of four key components: (1) supporting factors, (2) scope of public relations, (3) public relations processes, and (4) outcomes of public relations.
2. The overall appropriateness of the public relations model for promoting the services of the Teachers’ Council at the Khon Kaen Provincial Education Office was rated at a high level (mean = 4.25). When analyzed by dimension, the results indicated high levels in all aspects, ranked from highest to lowest as follows: outcomes of public relations (mean = 4.39), public relations processes (mean = 4.18), scope of public relations (mean = 4.04), and supporting factors (mean = 4.01). These findings suggest that the developed model is practical and suitably applicable in the context of provincial education offices