Some of the factors associated with the consumption habits of Students in Mattayomsuksa 3rd in opportunities school Si Sa Ket province.

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อัญชลี จิตรแม้น
ประวิต เอราวรรณ์
ปรีชา จันทวี

Abstract

Person's behavior can occur when a person is added to the society. The motto of
the attitude. It is a motivating factor. Living together in society, the concept is similar to the
structure of society. Functions and roles. Ptastan traditions and values as well as the same
basic elements. Can push a person's behavior and become a model of behavior. This
research aims to study factors related to consumer behavior of students at three schools
the opportunity. Si Sa Ket province. And to establish the predictive factors associated with
consumer behavior of students at three schools the opportunity. Si Sa Ket province.
Samples. Third year students at the second semester of 2554 extended schools. Join the
362 number was drawn by random sampling procedure. tool used in this research. Measure
consumer behavior. Values ranging from 0.28 to 0.58 on the classification reliability was .72
and the scale of the television. Values ranging from 0.47 to 0.61 discrimination on the
reliability of the measurements were 0.81 child rearing. Values ranging from 0.23 to 0.62
discrimination on the reliability of the scale was 0.88 in the consumer society. Values ranging
from 0.32 to 0.71 on the classification reliability was .82 for both the behavior of the game.
Values ranging from 0.48 to 0.66 discrimination on the reliability of .86, and the statistics
used in this study. Percentage, mean, standard deviation. And multiple regression analysis.
The results were as follows.
1. That affect behavior, including consumerism. Ethnic Lao (X2) ethnic recruitment
(X3) ethnic German (X4) professionals, parents, farmers (X6) a parent trade (X7) a parent other
(X8) Achievement (X9) of the media (. X10) parenting (X11) in the consumer society (X12), the
behavior of a computer game (X13).
2. Predictive power of behavior, consumerism and ethnic Lao (X2) ethnic
recruitment (X3) ethnic German (X4) professionals, parents, farmers (X6) a parent trade (X7) a
parent other (X8) achievement (X9) of the television (X10) parenting (X11) in the consumer
society (X12), the behavior of a computer game (X13) with a multiple correlation coefficient
( R ) equal to 0.734. The predictive power of the consumer behavior ( ) is 52.60 percent,
which could be an equation of consumer behavior. The raw scores (b ) and standard (  ),
respectively, as follows.
Prediction of raw scores.
′= -.742 +.579 + .337 + .180 + .081 + .076 + .050 +
.029 - .028 - .023 + .022 - .020
Prediction of raw scores.
′ = +.360 + .319 + .136 + .055 + .066 + .044 +
.025 - .026 - .020 + .020 - .017

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Research Article

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