DEVELOPMENT OF MULTICULTURAL METAL HANDICRAFTS IN UBON RATCHATHANI PROVINCE TOWARDS SOFT POWER

Abstract

This research article, “The Development of Multicultural Metal Crafts in Ubon Ratchathani Province Towards Soft Power,” has three objectives: 1) to study multicultural metal crafts in Ubon Ratchathani Province; 2) to find ways to develop multicultural metal crafts in Ubon Ratchathani Province; and 3) to propose ways to promote multicultural metal crafts in Ubon Ratchathani Province towards soft power. This research is a documentary and qualitative research by collecting, analyzing, and synthesizing data from documents and interviews with local experts, community scholars, academics, committee members, and members of metal crafts groups, totaling 36 people.         

          The finding of the study: For soft power, it is the power for creating attraction (attraction) for the other person to change their mind and follow. rather than using power in a coercive manner (coercion) with the aim of getting the other party to accept something that is consistent with the desires of the person using the power Soft Power Therefore, it creates attraction for the other party to follow in the form of culture (culture), economy (economics), political ideals (political ideals) and political policies (political policies).

          As for the making of handicrafts in Ubon Ratchathani Province, it is found that handicrafts have become wisdom, a matter that has been accumulated from the past and is a story of organizing relationships between people and their natural surroundings, people and people and supernatural beings through traditional processes. way of making a living and all sorts of rituals to achieve balance between these relationships. The goal is to create peace in both communities and villages. There has been a search for guidelines and proposals for promoting the development of multicultural metal handicrafts for a long time.