PROMOTING LOCAL FOOD CULTURE TOURISM AT DON WAI FLOATING MARKET, SAMPHRAN DISTRICT, NAKHON PATHOM PROVINCE

Abstract

This research has three objectives: 1) to explore the demand for each type of food in Don Wai Floating Market, Sam Phran District, Nakhon Pathom Province; 2) to develop local food products in Don Wai Floating Market; and 3) to develop food tourism routes in Don Wai Floating Market. Qualitative research with community activities, observation and data collection from in-depth interviews and focus group meetings was used to obtain data in accordance with the research objectives.

The research results found that

1) Food demand in Don Wai Floating Market Most tourists appreciate the variety of food and its unique characteristics, such as unique tastes and the use of fresh ingredients, which reflect the culture and wisdom of the community. The use of local ingredients helps create an impression and promotes sustainable food tourism.

2) Development of local food products It was found that famous dishes such as Don Wai Braised Duck and traditional Thai desserts were popular. In addition, seasonal fresh fruits and dishes using local ingredients were well-received because tourists value freshness and value for money.

3) Development of food tourism routes It was found that the local food tourism routes in Don Wai Floating Market reflect the identity and culture of the community. Creating a tourism route that connects to quality shops will help enhance the interest and promote the community's economy sustainably.The results of this research highlight the potential of Don Wai Floating Market to be developed into a diverse and sustainable food tourism destination