ADMINISTRATION STRATEGY FOR DEVELOPMENT THE QUALITY OF THAI LANGUAGE LEARNING MANAGEMENT IN CHAWANGRATCHADAPISEK SCHOOL THE SECONDARY EDUCATIONAL SERVICE AREA OFFICE NAKHON SI THAMMARAT

Abstract

This research article aims to 1) Study the environmental factors influencing the development of quality Thai language learning management at Chawangratchadapisek School under the Nakhon Si Thammarat Secondary Educational Service Area Office. 2) Develop administrative strategies to enhance the quality of Thai language learning management at Chawangratchadapisek School under the Nakhon Si Thammarat Secondary Educational Service Area Office and 3 )Evaluate the effectiveness of these administrative strategies. This qualitative research collected data through in-depth interviews with 20 participants regarding the management environment, 7 experts in strategy development, and 15 stakeholders involved in evaluating the strategies. The research instruments included in-depth interview forms, external and internal factor analysis tools, and strategy evaluation forms.

The results of the study found that 1) The management environment for improving the quality of Thai language learning had strengths in shared values, as the school and the Thai language learning group had clearly defined institutional goals to guide collaborative operations. Opportunities existed in economic and socio-cultural aspects, as students received support from teachers, parents, and the community in developing specialized skills and knowledge. Parents actively supported their children's education, while the community collaborated in organizing various school activities and forming networks to address student issues effectively. 2) Four key administrative strategies were developed to enhance the quality of Thai language learning management: Strategy 1 Enhancing the potential of teachers and educational personnel to work efficiently and develop students and teachers toward excellence in Thai language education. Strategy 2 Promoting participatory learning management with a technology-based approach to improve educational quality management. Strategy 3 Developing educational quality plans and school curricula that emphasize tangible results. Strategy 4 Encouraging educational excellence in Thai language proficiency. 3)The evaluation of these administrative strategies by stakeholders indicated that they were appropriate, feasible, beneficial, and well-accepted within the organization, demonstrating their practical applicability.