Published: 2025-08-31

Articles

Reshaping Media Strategies for Business Sustainability and Social Role: A Case Study of Local News Organizations

Sakulsri Srisaracam, Apisit Supakitcharoen

1-25

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Analysis of Isan Identity Through The Thibaan The Series

Wichunath Chatchai, Chalongrat Chermanchonlamark

26-42

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The Strategies of Building a Brand That Adjusts to The New Normal Society in a Digital Era from The Most Admired Community Product Entrepreneurs of The Year

Buppa Lapawattnaphun

43-61

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The Application of Virtual Reality Technology for Isan Cultural Communication: A Study of Perception and Satisfaction Through the Short Film "Khwan"

Sutee Julakarn

62-78

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The Role of Soft Power in Shaping China’s Image: A Case Study of Chinese Series “Go Go Squid”

Natakritta Yulai, Sasiluck Innupat , Nititaya Soontornthamniti

79-96

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Influence of the Use of Online Media on the Level of Knowledge of Online Advertisements for Dietary Supplements Among the Elderly in Chiang Mai Province

Anyamanee Pakedeemaulchon, Urai Chaisan

97-116

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Effectiveness of the Media Literacy Enhancement Program for Older Adults in the Elderly Rights and Media Literacy Project

Sasithon Yuwakosol, Pitchayanee Poonpol, Gritsanaporn Prasitwisate, Pimonpan Chainan, Rattanawadee Setthajit, Sumonratree Nimnatipun

117-132

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