The Application of Virtual Reality Technology for Isan Cultural Communication: A Study of Perception and Satisfaction Through the Short Film "Khwan"
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Abstract
This research aimed to evaluate the effectiveness of a virtual reality short film, assess viewers' perception of Isan cultural capital content, and measure viewer satisfaction. Using mixed methods research, data was collected from 180 film viewers out of 240 registered participants. The film creation applied environmental theater concepts in designing 360-degree storytelling. The findings revealed that in terms of film design, the acting performance received the highest satisfaction rating (x̅ = 4.44, SD = 0.63), followed by film settings and locations (x̅ = 4.40, SD = 0.68). Regarding viewing experience, the quality of the 360-degree perspective received the highest satisfaction (x̅ = 4.48, SD = 0.63), and viewers expressed high expectations for watching other virtual reality films (x̅ = 4.34, SD = 0.69). The perception study found that viewers could effectively understand the main concepts about "Khwan" beliefs and related rituals, although there were varying levels of understanding in detail. Most viewers expressed positive attitudes, considering virtual reality technology as an effective method for presenting and preserving local culture. The findings demonstrate the potential of virtual reality films in communicating and preserving Isan cultural capital for new generations, as well as creating effective learning experiences through engagement and interaction with cultural content.
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