The Mediating Effect of Environmental Awareness in the Relationship Between Eco-Friendly Lifestyles and Energy Conservation Behaviors: A Case Study of Undergraduate Students at Kasem Bundit University
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Abstract
This research aimed to 1) Examine the levels of environmental awareness, eco-friendly lifestyles, and energy conservation behaviors; 2) Investigate the relationships among environmental awareness, eco-friendly lifestyles, and energy conservation behaviors; and 3) Explore the role of environmental awareness as a mediating variable between eco-friendly lifestyles and energy conservation behaviors. Participants included 451 undergraduate students representing all faculties within Kasem Bundit University, selected through stratified random sampling. Data were collected during the academic year 2024 using a 5-point Likert scale questionnaire. Data analysis employed frequency, percentage, mean, and standard deviation. Hypothesis testing involved Pearson's correlation coefficient and hierarchical multiple regression analysis. The findings revealed that: 1) The participants demonstrated high levels of environmental awareness and eco-friendly lifestyle and exhibited good energy conservation behavior; 2) An eco-friendly lifestyle showed a positive correlation with energy conservation behavior (p < .01). Environmental awareness also positively correlated with energy conservation behavior (p < .01); 3) Environmental awareness partially mediated the relationship between eco-friendly lifestyle and energy conservation behavior. These findings suggest the importance of promoting eco-friendly lifestyles among university students to enhance their energy conservation behaviors.
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