Tourism Management Guidelines for the Khu Mueang Kao Market at Ban Sri Than Ancient City
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Abstract
The objectives of this research are the following: 1) To interrogate the community needs for developing the Khu Mueang Kao floating market, 2) To survey the tourism management potential and, 3) To propose management guidelines for the Khu Mueang Kao floating market at Ban Sri Than Ancient City in Khon Kaen Province. This is qualitative and quantitative research. Data was collected from twelve community leaders, entrepreneurs, and 400 people using an interview form and using questionnaires as tools for data collection. The statistics used for data analysis were mean and standard deviation. The results of the research were as follows: 1) Most of the people have a desire to manage the Khu Mueang Kao floating market. They are interested in bringing products for retail and needed facilities to the floating market. The community wanted to organize health activities, followed by food activities and shopping activities, respectively. 2) Potential management of tourist attractions pricewise is suitable for the quality of the product. It is followed by other people in the community having interests in community tourism and are willing to provide services and products and whereby the community has interesting products and standards. 3) From the research results, it was found that the management of the Khu Mueang Kao floating market via the community would develop tourism management potentials in relation to online distribution and advertising support participation in determining the use of natural resources of the community. Furthermore, it promotes the organization of activities according to the needs of cultural tourists.
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