Published: 2021-04-29

Editorial Note

Editorial Note

Praphan Wongbangpo
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Academic Article

Competitiveness Building to Confront Retail Business Transformation

Thamonwan Theerabunchorn, Suban Buakao, Jutathip Paholpak

1 - 15

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Naga Fireballs “Bang Fai Phaya Nak”: The Interpretation in Thai Society

Benjapak Charoenmahavit

16 - 26

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Research Article

Local Economy Driving Under Civil State Mechanisms Towards the Agricultural Produce Innovation Center in Khao Kho District, Phetchabun Province

Chula Charoenwong, Wongtheera Suvannin, Kittinart Nunthong

27 - 41

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A Blue Economy Concept from the Perspectives of Boat Tourism Entrepreneurs in Phuket

Tanachai Chareonsilawart, Charoenchai Agmapaisarn

42 - 59

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Work Motivation Affecting Technology Acceptance of Employees at Double A (1991) Public Company Limited Group

Boonnam Glinboonruang, Wongtheera Suvannin

60 - 75

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Job Satisfaction and Organizational Commitment Factors Affecting Organizational Citizenship Behavior of Personnel at the Office of the President, Ramkhamhaeng University

Vonvimon Amarinnukrowh, Laddawan Yomchinda, Kannikar Chakesaengrat

76 - 94

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Brand Story Perception and Image of Songkhla Local Woven Fabrics Affecting Consumers’ Purchasing Intention

Wanlapa Phattana

95 - 109

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The Influences of Transformational Leadership and Work Environment on the Innovative Behavior of Employees at Leasing Companies in Bangkok Metropolis

Satit Suwannasopa, Wongtheera Suvannin

110 - 125

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Determinant Factors of Success Startup Entrepreneurs

Sukritta Suwannakrit, Sutsan Suttipisan, Sureeporn Kiatchalermporn, Nattanant Thamanijakul

126 - 144

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