Economic Factors Affecting the Decision to Use the Electric Mass Transit Railway System of Bangkok Mass Transit System Public Company Limited (BTSC) in Bangkok

Main Article Content

Panita Powlinjong
Kantima Pakpoomchon
Chischeep Burirak
Parichat Neakun
Wannapa Suwannachart
Saranya Aimpong
Dr. Tanes Tachasaen

Abstract

      This study aimed to study the economic factors affecting the decision to use the train service of Bangkok Mass Transit System Public Company Limited (BTS). The researcher used a questionnaire to collect data from 400 respondents. For example, the sample group is people aged 18 years and over who use the Company's train service. Bangkok Mass Transit System Public Company Limited (BTS). The results will be analysed in a ready-made statistical program (SPSS). The statistics used for data analysis are percentage, mean, standard deviation—logistics regression analysis and correlation analysis by chi-square test.


     The study results found that most of the respondents were male, aged between 18-28 years, occupying as students/students. They have an average monthly income of 15,001-25,000 baht per month. The average monthly cost of travelling is less than 500 baht per month, with most of the samples using the BTS sky train averaged less than five times per month. Most of them do not use the service regularly. Most of the purpose of travel is to travel to tourist attractions. As a result of hypothesis testing, it was found that the economic factors influencing the decision to use the BTS SkyTrain service were average monthly income. and the average monthly cost of using the BTS SkyTrain service at the level of statistical significance at the 0.05 level. As for the demographic factors and the decision to use the BTS SkyTrain service, it was found that different occupations affected the decision to use the BTS SkyTrain differently. In terms of marketing mix factors, it can be seen that all five aspects were related to the decision to use the BTS SkyTrain service.

Downloads

Download data is not yet available.

Article Details

How to Cite
Powlinjong, P. ., Pakpoomchon, K., Burirak, C., Neakun, P., Suwannachart, W., Aimpong, S., & Tachasaen, T. (2022). Economic Factors Affecting the Decision to Use the Electric Mass Transit Railway System of Bangkok Mass Transit System Public Company Limited (BTSC) in Bangkok. Journal of KMITL Business School, 12(1), 13–27. Retrieved from https://so02.tci-thaijo.org/index.php/fam/article/view/253644
Section
Research Article