THE MANAGEMENT OF 4G TECHNOLOGIES OF INTERNET SERVICE PROVIDERS

Abstract

This research aims to: 1) study the management of 4G technologies of internet service providers and 2) study various factors in recognizing benefits from 4G technology management of internet service providers by studying from the sample group from the users of 4G technologies in the province of Lopburi, 484 people it is a survey research, one-time measurement using questionnaires. The results of the research found that most of them are male than female, aged 20-30 years old, with a bachelor’s degree or equivalent to civil servants or state enterprises, with a monthly income of 15,001- 20,000 baht and accommodation in Lopburi Province. Results of various factors showed that 1) Questionnaire respondents use 4G technology in Facebook format and search for information. By researching from the residence via mobile phone, period between 18.01-24.00 hrs. and using 4G technology to play Facebook, twitter2) Most respondents use mobile phones. 4G via AIS network through Channel 3 television, Thai Roth newspaper, radio media, open world communication program, family news 3, Green Wave, AIS network website, poster by department store, bus stop, electric train , With AIS having the best network 4) Respondents have a high level of perception of the benefits of 4G technology management of service providers, stating that all networks have sufficient 4G technology benefits and 5) demographic characteristics Different users of 4G services have different perceptions of 4G technology management of network service providers.