Vol. 15 No. 1 (2025): January - June

View Vol. 15 No. 1 (2025): January - June

Published: 2025-05-31

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Research Articles

Guidelines for Developing Criteria for Luk Thung Music Band Competitions in the 21st Century: For Student Arts and Crafts Events

Pipat Vicheantas, Surin Medhanee

1-16
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Political Violence Communication on Social Media: Challenges, Theoretical Frameworks, and Governance Approaches

Nadhakorn Sutirat, Wittayatorn Tokeaw, Kawit Srisamrit

17-37
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The Application of Virtual Reality Technology: A Meta-Ethnography Systematic Literature Review in Experiential Marketing with Customers in the Retail Business

Chiraporn Srinak, Kamolchai Sriarun, Wannapa Nim-on

38-57
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Academic Articles

AI and the Revolution of Brand Creation and Digital Marketing in Thailand: Opportunities, Challenges, and the Future

Kamolchai Sriarun

58-73
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Mutelu: Cultural Phenomenon and Communication of Belief-based Businesses in the Digital Era towards Thai Soft Power

Wannapa Nim-on

74-88
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