The Development of Buddhist Communication Innovation to Temples that Communicate The Buddhist Arts of Royal Themples in Bangkok Methropolis

Abstract

This research, entitled “The Development of Buddhist Communication Innovation for the Dissemination of Buddhist Art in Royal Temples in Bangkok,” aimed to: (1) study the historical background and characteristics of Buddhist art in royal temples in Bangkok, namely Ratchaorosaram Ratchaworawihan, Thepthidaram Worawihan, and Ratchanatdaram Worawihan; (2) develop Buddhist communication innovations for the dissemination of Buddhist art; and (3) propose such communication innovations. This study employed a qualitative and field research methodology. Data were collected interviews and analyzed using descriptive analysis.

The findings revealed that: (1) all three royal temples were established and restored during the reign of King Rama III (King Nangklao), and their Buddhist art reflects the distinctive “royalนิยม style” of the period. This style can be categorized into three aspects: architecture influenced by Chinese art, mural paintings incorporating Chinese motifs and concepts, and sculpture characterized by a realistic style with distinctive facial features. (2) In terms of the development of Buddhist communication innovation, the dissemination of Buddhist art in these temples can be enhanced through integrated media, including on-site visits, printed materials, and electronic media. A “visitor guidebook” was developed to promote aesthetic appreciation and understanding of the value of Buddhist art among target groups. (3) The presentation of Buddhist communication innovation is synthesized into the S–M–C–R–G model, which serves as a conceptual framework for systematic communication, enabling effective access to target audiences and fostering sustainable faith in Buddhism.