PROMOTE THE CREATIVE USE OF RAW MATERIALS AMONG YOUTH WITH 4 PRINCIPLES CASE STUDY OF YOUTH, HAT YAI DISTRICT, SONGKHLA PROVINCE PROMOTE THE CREATIVE USE OF RAW MATERIALS AMONG YOUTH WITH 4 PRINCIPLES CASE STUDY OF YOUTH, HAT YAI DISTRICT, SONGKHLA PROVINCE

Abstract

The research article on the promotion of creative social media use for youth: a case study of youth in Hat Yai District, Songkhla Province aims to 1. Study the concept and theory of promoting creative social media use for youth: a case study of youth in Hat Yai District, Songkhla Province 2. Study the 4 principles in promoting creative social media use for youth: a case study of youth in Hat Yai District, Songkhla Province 3. Promote creative social media use for youth with the 4 principles: a case study of youth in Hat Yai District, Songkhla Province, including the application of the 4 principles to promote such behavior. The study used qualitative research methods such as documents and in-depth interviews with 15 qualified persons.

            The results of the research found that 1) The use of social media by youth in Hat Yai District clearly reflects changes in society, technology, and culture. Popular platforms such as Facebook, Instagram, TikTok, and X (Twitter) are important parts of daily life, both in terms of communication, self-expression, learning, and networking. Youth can access information quickly, learn new things, and have a space to express themselves. Social media is both a creative tool and an opportunity to develop potential in various dimensions. 2) The 4 principles are an important guideline for promoting creative social media use for youth. By emphasizing media literacy and appropriate behavior adjustment, Sangwarapathan helps prevent misunderstanding or disseminating false information, Pahanapathan emphasizes the cessation of inappropriate behavior, Bhavanapathan encourages the creation of good things, and Anurakkhanapathan helps maintain good behavior continuously. These principles help develop youth to be ethical media users and use technology to develop themselves and society sustainably. 3) Promoting the creative use of social media with the 4 principles is an integrated process that covers risk prevention, behavior correction, promotion of the creation of good things, and sustainable maintenance of good behavior. Instilling mindfulness and media literacy (Sangwarapathan), refraining from inappropriate behavior (Pahanapathan), creating useful content (Bhavanapathan), and maintaining goodness continuously (Anurakkhanapathan). This approach helps develop youth to grow up to be digital citizens with ethics, judgment, and a sense of social responsibility, and who can use digital media creatively and sustainably in the future.