The cultural tourism of wat sarod under bowon framework

Abstract

The article was based on Ariyasacca (the Four Noble Truths) model, under the 9-step research framework, to meet the research objectives. They are to analyze context, problems, needs, examine the Buddhist peace to develop and present the cultural tourism of Wat Sarod under Bowon framework. The tools used were questionnaires, in-depth interviews, academic seminars, focus group discussions, non-participant and participant observation. The key informants included 50 persons. The qualitative data were collected and analyzed using content analysis.

From the study, the following results were found: 1) The current tourism context involves cooperation between people in the community. The problems were the unsystematic management, lack of service points to provide facilitation to tourists. Wat Sarod is the center on the communties in Rat Burana District. 2) Ariyasacca (the four noble truths) are Buddhist peaceful means.  3) Tourism development in temple at Wat Sarod is called “Baipho Model” 6 components: “B” stands for Boss “A” stands for Activity “I” stands for Information “P” stands for Peace “H” stands for "highlight", “O” stands for ownership. The study yielded a new body of knowledge known as the "4C": cleanliness, convenience, calm, and clearness. The physical development was the building of restrooms and traffic line coating. The training development was the guide course, the first batch, to the students of Wat Sarod.