A WAY TO THE APPLICATION OF BUDDHA DHAMMA FOR THE LEADERSHIP TOWARD SME’s SUSTAINABLE

Abstract

Dissertation on the principles of applying Buddhist principles for executives to promote the management of small and medium enterprises to be sustainable Has 3 objectives which are (1) to study management problems within the small and medium enterprise enterprise (2) to study the principles of Buddhism that can be adapted as a guideline for the development of SME executives and staff in Buddhist scriptures (3) to propose guidelines for the application of Buddhist principles for executives in managing small and medium-sized enterprises for stability and sustainability By applying from appropriate Buddhist principles It is a qualitative field research by researching documents and in-depth interviews with SME executives in the Thai manufacturing sector.
The study results show that SME business management of executives at present, there are many problems and obstacles. In which the researcher sought to find various problems and obstacles Including solutions to problems from in-depth interview with SME business executives, most of them start from executives. Guidelines for applying Buddhist principles for executives to promote small and medium-sized enterprises to be sustainable are considered important to make the business in the Thai manufacturing sector to be stable as well. This research can set guidelines for applying Buddhist principles in many aspects of executive development to have good ideas, wisdom in problem solving and development of the organization to achieve the organization's goals and encourage SME business executives to be leaders. An organization that has quality and is a good role model and helps customers to be satisfied and confident in doing business together in the long term and will help increase the customer base is a great new addition to the business, it will also be a good partner to help encourage businesses to secure sustainable for the purposes of research.