Model of Buddhist Creative Media Literacy for Local Hometown Development of the Youth in Phra Nakhon Si Ayutthaya Province

Abstract

The aims of research were to study, to develop and to access a model of Buddhist creative media literacy for local hometown development of youths in Phra Nakhon Si Ayutthaya Province. The research method was mixed method.  Data were collected from 9 key informants, 30 online discussion groups and 60 student samples. Research tools were assessment forms, in-depth interviews, discussion activities and the activity of “Chap Klong Song Bankoet”. Data were analyzed using mean, percentage, standard deviation, t-test and content analysis. The research resulted: 1. A model included engagement, enrichment and enhancement 2. Four steps of activity process were school network cooperation, consciousness-building training, carrying out “Chap Klong Song Bankoet” project and presenting video clips under the concept of “Lae, Do, Berng, Por” namely "5 Do", i.e. ways of life, values, arts, culture and traditional 3.The assessment results found that overall, mean average scores for homeland consciousness of youth is higher than before participating in the project (p<.05) and the results of using a model consisted of process development of using creative media, activities for using cultural creative media and 10 pieces of media output.

Keywords: Using Media to Create a Buddhist way, Local hometown development