Development of Integrated Communication Plan to Promote Community-based Tourism in Hin Tang Community, Mueang District, Nakhon Nayok Province

Abstract

The objectives of this participatory research were to 1) survey a situation and topography area of Hin Tang  Community, 2) study the problem of communication campaign tour in  Hin Tang  community from private business and stakeholder, and 3) provide guidelines to developed an integrated communication plan to promote community-based tourism in Hin Tang Community, Mueang District, Nakhon Nayok Province. The data were collected by documentary, observation, and depth interview from community leaders, government officers, business owners and local people.  The research findings indicated that Hin Tang community has a potentiality in community leaders, community fund members, local products and various skill of occupations. There were also many tourist attractions such as waterfalls, dams, learning center fruit and herbs, and adventure activities. These potential factors created jobs and sources of income to local people in Hin Tang community. The problem in the Hin Tang community-based tourism context were knowledge of communication plan, continuous publication, and coordination to the involved-people. This research provides guidelines for the community to implement of integrated planning and group travel services to Hin Tang community, such as a clear management structure, a bi-annual media and communication plan for tourist improvement, and a community network to campaign for sustainable tourism.