A Model for Developing Human Resource Potential of Cultural Tourism Personnel in a Model Community of Nayong District, Trang Province
Article Sidebar
Main Article Content
Abstract
This research aims to examine the potential and the interrelationship between the human resource capacity of tourism personnel and their perception of cultural capital within tourist destinations. It further seeks to propose a development model for enhancing the human resource capacity of cultural tourism personnel in Nayong District, Trang Province. Employing a mixed-methods approach, the study utilized questionnaires administered to 273 respondents and conducted in-depth interviews. Quantitative data were analyzed using Pearson’s correlation coefficient, while qualitative data were examined through content analysis. The findings revealed that the overall human resource potential in tourism was rated at a high level (mean = 3.81), as was the perception of cultural capital in tourism sites (mean = 3.49). Cognitive development, knowledge acquisition, operational skills, and managerial competencies were positively correlated with the perception of both tangible and intangible cultural capital (r = 0.552**, P < 0.01; r = 0.387**, P < 0.01; and r = 0.357**, P < 0.01, respectively). The proposed development model emphasizes capacity-building through the promotion of cognitive skills, knowledge, work-related competencies, managerial abilities, and training in intangible cultural heritage.
Article Details
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
The Editorial Board claims a right to review and correct all articles submitted for publishing
References
Akarawong, S. T., R. Kingkaew, N. Sangduen, P. Jinpon and W. Julatha. 2020. Development of Nakhon Si Thammarat as a center of health tourism in the upper south of Thailand. Journal of Southern Technology 13(1): 191-199. (in Thai)
Boonlae, W., S. Wongmonta, C. Na Thalang and K. Pongponrat. 2021. A study of potential composition of cultural tourism resources in Chanthaburi province. Journal of the Association of Researchers 26(1): 46-55. (in Thai)
Chanthranapasawat, N., W., Warakulputcharawat and W. Chotiwanchusakul. 2019. Human resource management for tourism promotion in Thailand. Dusit Thani College Journal 13(2): 439-453. (in Thai)
Designated Areas for Sustainable Tourism Administration (Public Organization) (DASTA). 2018. Sustainable community tourism development plan, Ban Na Muen Sri community, Trang province, 2018-2020, Andaman Tourism Development Zone. DASTA, Bangkok.
(in Thai)
Hokta, D., J. Boonmee and T. Sangkhaduang. 2019. Assessment of potential and design of a tourism network for developing the grassroots economy in Na Muen Si Subdistrict, Na Yong District, Trang Province. (in Thai)
Intagoon, K. and N. Tungcharoenchai. 2020. The study of community potentials for cultural toursism management: The case of Wang Thong, Wang Thong district, Phitsanulok province. Nakhon Lampang Buddhist College’s Journal 9(3): 53-70. (in Thai)
Intanoo, P., W. Phuekbuakhoa and S. Chupankleeb. 2022. Guidelines for development of cultural tourism in Wat Ko community, Mueang district, Phetchaburi province. Mahachula Academic Journal 9(1): 21-36. (in Thai)
Kaewsawan, C. and N. Srisuk. 2021. Study to development the potential of historical tourism personnel Sakaeo Province. Journal of Legal Entity Management and Local Innovation. 7(10): 364-374.
National Tourism Policy Committee. 2022. The 3rd National Tourism Development Plan (2023 – 2027). National Tourism Policy Committee, Bangkok. (in Thai)
Nunnally, J. and H. Bernstein. 1994. Psychometric theory. 3rd ed. McGraw-Hill.
Sanitwong, K. 2022. Quality of life upgrading via cultural capital: A case study of Sob Som-Hat Krai old Town, Chiang Khong district, Chiang Rai province. Journal of Social Research and Review 45(2): 96-116. (in Thai)
Sooksai, T., A. Nammakhunt and A. Hiranphaet. 2025. Key factors in preserving cultural identity affecting senior tourism: A case study of Bang Luang R.S. 122 market. Journal of Community Development and Quality of Life 13(3): 322–332. (in Thai)
Sortrakul, S., M. Inthajak, K. Trakansiriwanich and P. Chaoprayoon Udomraksasup. 2024. Local food contexts influencing tourism in Trang province. Nakkhabut Paritat Journal 16(3): 226-238. (in Thai)
Srisa-ard, B. 2017. Basic Research.10th ed. Suweeriyasan Bangkok. (in Thai)
Tansakul, C. and K. Kanjanataveekul. 2020. The development of personnel competence in tourism and hospitality industry under the ASEAN framework of enterprise in Andaman coastal provinces. Journal of Suvarnabhumi Institute of Technology (Humanities
and Social Sciences) 6(2): 23-42. (in Thai)
Watanasawad, K. and J. Sornwichai. 2023. Safeguarding policy on intangible cultural heritage in the context of Indonesia. Journal of Arts and Cultural Perception 22(1): 1-22. (in Thai)
Yamane, T. 1973. Statistics: An Introductory Analysis. 3rd ed. Harper & Row, New York.
