Key Factors in Preserving Cultural Identity Affecting Senior Tourism: A Case Study of Bang Luang Market (122 R.E., 1893 A.D.)
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Abstract
This research aimed to study the preservation of cultural tourism identity for senior tourists at Bang Luang market (122 R.E., 1893 A.D.), Bang Len district, Nakhon Pathom province, Thailand. A mixed-methods research approach was employed, combining quantitative surveys with qualitative in-depth interviews. The sample group included local residents and senior tourists. Data analysis utilized descriptive statistics, multiple regression analysis, and thematic analysis. The research results indicated that the preservation of traditional identity had the highest average score (M = 4.77, S.D. = 0.76), followed by beliefs (M = 4.71, S.D. = 0.78) and language and lifestyle (M = 4.58, S.D. = 0.50). The ethnicity of parents showed the strongest predictive power (β = 0.614, P < 0.001). Additionally, the findings highlighted that cultural preservation through community activities and the use of local language were key factors in strengthening community bonds. These elements contributed to the development of cultural tourism activities for seniors that combined learning with active engagement in local culture, expanding opportunities for seniors to access richer cultural experiences.
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