Social Return on Investment (SROI) of Creative City Gastronomy Tourism Activities in Phetchaburi Province
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Abstract
This research aimed to study the outputs of the Creative City Tourism Activities project and assess the Social Return on Investment (SROI) generated through tourism activities in Phetchaburi Creative City. Employing an action research methodology, this qualitative study focused on problem-solving in Phetchaburi Province. Primary data were collected through semi-structured interviews, which served as guidelines for in-depth interviews with 25 key informants, together with secondary data from document research. The findings indicate the project's effectiveness, with its five key outputs aligning directly with the project's objectives. Furthermore, the SROI analysis of the creative city tourism activities demonstrated favorable achievement in terms of project value. A social cost-benefit ratio of 1:3.06 was observed, signifying that every 1 baht of project expenditure is expected to generate an increased household income of 3.06 baht within the next three years.
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