Factors Influencing Consumer Satisfaction with Hair- Eco-Friendly Scrunchies
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Abstract
This research aimed to develop hair- and environmentally friendly scrunchie products, examine consumer satisfaction, and investigate the factors affecting satisfaction with these products. Data were collected using a consumer satisfaction questionnaire on scrunchie products, administered to 100 female students and personnel from Kasetsart University. Data were analyzed using descriptive statistics and three-way ANOVA. The research findings revealed that: 1) four designs of scrunchie products were developed, made from two types of fabric scraps in two sizes, totaling 16 pieces; 2) consumers were highly satisfied with all styles of scrunchies, with the double-layered style receiving the highest satisfaction, followed by the piping style, the zippered style, and the simple style; and 3) the scrunchy styles and fabric types significantly influenced consumer satisfaction (P ≤ 0.05), whereas scrunchy size, the interaction between two factors, and the interaction among three factors had no significant effect (P > 0.05). The research findings can serve as a guideline for communities with fabric scraps to develop scrunchie products, helping to generate additional income and promote environmental conservation.
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