Development and Upgrading Community Products to Online Platforms to Create Sustainability of Community Enterprises
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Abstract
This research aimed to develop and upgrade community products for their integration into online platforms and to evaluate the outcomes of these efforts. A mixed-methods approach were employed, incorporating both qualitative and quantitative research methods. Qualitative data were collected through focus group discussions and analyzed using content analysis. Quantitative data were gathered using questionnaires administered to 163 members of community enterprise groups within the service area of Roi Et Rajabhat University. The quantitative data were analyzed using descriptive statistics. The findings revealed that 20 community products were successfully developed and upgraded for online platforms. Among these, 5 products met FDA standards, 2 products achieved Gs-ORGANIC certification, and 3 products received M.P.C. certification. Additionally, 10 products are in the process of applying for FDA and M.P.C. certifications. The performance evaluation indicated that the overall appropriateness of the community product development process was rated at a high level (x̅ = 3.88). Similarly, the implementation of operations based on the Balanced Scorecard (BSC) framework was also rated highly (x̅ = 3.90). Furthermore, the application of online marketing strategies demonstrated a significant success (x̅ = 4.12)
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