Promotion Guidelines for Mahachanok Mango Production of Nong Bua Fruit and Mango Community Enterprise, Nong Kung Si District, Kalasin Province
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Abstract
The main objective of this study was to develop guidelines for promoting Mahachanok mango (MHCNM) production of Nong Bua Fruit and Mango Community Enterprise (NBFTMCE), Nong Kung Si district, Kalasin province. The study was conducted in 2022 with the first phase to understand the context, production, processing, and marketing of the mangoes by applying the RRA technique and the second phase to study the guidelines for promoting the mango production by applying the A-I-C technique. This study found that; The NBFTMCE had an MHCNM area of 120 rai by a yield of 180 tons per year and an economic value of more than 8.1 million Baht per year. However, even though NBFTMCE had the potential to produce MHCNM for export, there was still less production of MHCNM in the off-season and the quality did not meet the export market standard. Regarding the guidelines for MHCNM production under NBFTMCE, four pilot approaches were identified for implementation during the 2023/24 production year: (1) extension and technology transfer (ETT) on smart irrigation farming, (2) ETT on quality mango production to meet market standards, (3) ETT on off-season MHCNM production, and (4) ETT on pest management.
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