Consumer Behavior on Purchasing Organic Agriculture Products on Social Media, Facebook Fanpage: A Case Study of ABC Organic Farms
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Abstract
The purpose of this research was to study the relationship between purchasing organic product behaviors on social media, Facebook Fanpage: a case study of ABC farm, and personal characteristics. The study was quantitative research. The data was collected from a questionnaire that gathered information about the subjects’ personal details The results are as follows: 1) Sex was related to the date of purchase, purchase frequency, price of goods and purpose of purchase, news awareness and seller services. 2) Age was related to purchase frequency, form of payment, and seller credibility. 3) The level of education was related to the date of purchase, purchase frequency, purpose of purchase and seller credibility. 4) The occupation was related to the date of purchase, purchase frequency, type of goods, price of each product, purpose of each purchase, form of payment, attractive promotions, news awareness, benefits of goods, and seller services. And 5) The average monthly income was related to the date of purchase of goods, purchase frequency, type of goods, product price, form of payment, news awareness, benefits of goods and seller services.
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