Developing of LINE Stickers to Increasing Marketing Communication Channel of Products in Mueang Madan Community, Nakhon Nayok Province
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Abstract
The research was to: study the products and the identity of Mueang Madan community; develop LINE stickers; assess the quality and satisfaction of LINE stickers. Data were collected by distributing a questionnaire, a LINE sticker quality and a satisfaction assessment form to community enterprise groups, experts and the general public, totaling 188 people. Data were analyzed using descriptive statistics. The research results showed that there are 10 products of the Madan community that reflect the community’s identity, such as madan juice, preserved madan, and dried madan, etc. LINE stickers should be presented in the form of a cartoon character, regardless of gender and age. The color is dark green. The benefits of Madan are high in vitamin C. The result from the development of LINE stickers found that there were a total of 32 stickers divided into 3 groups: (1) the general greetings, (2) the benefits of Madan, and (3) the Madan products. The quality assessment results of LINE stickers by experts showed that it was the highest; the opinions of members of the community enterprise group showed that it was high quality. Overall, the uniqueness of the Madan community was the highest quality. In addition, the satisfaction assessment of LINE stickers was the most satisfactory.
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