Creating Fashion Designers in Business Community Enterprise with the Ability in Reflecting Lanna's Identity According to the Concept of Creative Economy

Abstract

The research has developed a model reflecting Lanna’s identity and applied it in clothing design and helped teach fashion designers in business community who have the ability in reflecting Lanna’s identity according to the concept of creative economy. Moreover, the research has studied ways to bring Lanna’s fashion products to the international markets using the method of applied research, the passive participation’s data collection, PAR’s observation (Participatory Action Research), and group discussion with the Phatangthai Business Community enterprise (Ban San Manao, Mae Ai district, Chiang Mai). The researcher has developed a model reflecting the identity of Lanna in the economic, social, and environment perspectives under the concept of creative economy. The researcher has also applied the result in clothing design to Thai national costumes (Thai traditional costumes) designed by Queen Sirikit: Thai Amarin, Thai Chitlada, Thai Boromphiman, Thai Chakkraphat, Thai Chakkri, Thai Ruean Ton, Thai Siwalai, and Thai Dusit. Then, the researcher exhibited clothing products reflecting the identity of Lanna in the fashion exhibition held in Sib Song Punna, China. The products received 90 percent satisfaction from the audience of the target group. Moreover, the enterprise community has been encouraged to develop their ideas in order to reflect their own identity through their products with individual approach technique with the clothing design, accessory design, and housing textile design under the concept of sustainable creative economy.