Logistics and Supply Chain Management of Sang Yod Rice Production Industry of Phatthalung: The Stage of Farmers and Products Processing Enterprises

Abstract

This research aims to study the supply chain model and to evaluate the performance of logistics and supply chain management of farmers and processing enterprises (mills) of Sang Yod rice production industry of Phatthalung. In-depth interview was conducted during this research with sample group consisting of 16 farmers and 8 groups of mill and content analysis was used for data analysis. The results showed the supply chain model of farmers, mills, wholesale shops, retail shops, and consumers. It was found that rice production was insufficient to meet the demands, rice was damaged during storage and some products were returned from customers. Suggestions are as follows: Farmers should be supported on increasing productivity per rai and decreasing damage during rice production and storage. The product processing enterprises (mills) should be the main agency in planning and forecasting the volume of paddy production to meet customers’ demands in each production period. In addition, they should check quality of paddy obtained from farmers, packaging and storage strictly.